I create visual brand stories for web and print design for clients all over the world, and I count myself really blessed to be doing what I love to do. I am happiest when I’m creating, whether I have my paintbrush, calligraphy pens, camera, or sketching pencils in hand. Everything I do is infused with a passion for the arts. It transcends any single label; it is driven by a desire to beautify using any medium: watercolors, acrylics, calligraphy, sketching, graphic design, interior styling, css codes, photography, fashion illustration. Even dining and entertainment. I love each equally, and they all make up who I am as a creative individual.
THE FANCY GIRL AESTHETIC. My style is elegant, clean, vibrant, and unabashedly feminine. I believe that design should emphasize the content, not distract from it. While I love to follow certain design trends, I believe that the best designs are timeless and classic – like a strand of pearls, or a pair of diamond stud earrings. That’s the kind of elegance I aim for in my designs.
PRETTY SMART DESIGN. Those who know me well will tell you that I am both a nerd and a geek. I love to study and learn stuff all the time, and I relish learning as much as I can about whatever interests me. (Don’t get me started on Discworld, Harry Potter, and Lord of the Rings.)
I’m also very analytical and I love to solve problems. It gives me such immense joy when I am able to help a client by discovering a bit of coding magic that I’ve never done before and find that it works beautifully. I use my background in Psychology (I was a Fulbright Scholar and taught Psychology for 7 years) to get to know my clients and their style, and to translate it into a design that not just captures their personality, but also appeals to their target market. While my design process is very intuitive, it is supported by careful, logical thinking and thorough research.
FANCY GIRL AT HOME. I live in sunny Singapore, in a loving home filled with books and art, where I fulfil my decorator dreams and flexibility of a home office, filled with playtime and joy thanks to my supportive husband and two boys. I am happy I can work from home and be there for my two wonderful, affectionate sons, and watch them grow into budding artists and engaging storytellers.
DIGITAL COMMUNITY. Fancy Girl Design Studio used to be a one-woman show. But now, I collaborate with a network of business specialists from 3 continents — all now friends. Among them, business coaches, technical teams and copywriters. All passionate professionals, we exchange our expertise as a digitally connected community, all with the goal of bringing world-class service to our clients. We hope our clients feel all the love the dedication that go into all our projects.
I’m here to here to help you get your brand to look the way you’ve always dreamed of. Stylish. Creative. Vibrant. Let me and my team find beautiful solutions for all your design dilemmas. I invite you to view my portfolio, hear from happy clients and check out my blog.
If you think I’m the right designer for you, get in touch to start working with me. I can’t wait to hear from you!