I’ll tell you a secret. I judge fonts based on the quality of the ampersand. You can tell how detail-oriented a font designer is by the amount of effort he/she put into designing this single character. Seriously. The best ones have ampersands that can be printed out as art.
Another designer was asking for suggestions on ampersands in the Savvy Business Owners Facebook group. She used a certain typeface on a project, but the client didn’t love the ampersand of that particular font (Burgues Script). I gave suggestions on which ones to use instead, and she loved them. It inspired me to gather all of the best ampersands I’ve ever encountered and do a roundup here.
Here are my favourites (in alphabetical order). You can see I have a certain bias here. I’m not overly fond of ampersands that look like an undecipherable squiggle, or ones that have no attitude. These are so well thought out, you’ll fall in love with every curve and swish.
Can you imagine the Hera Big ampersand in gold foil? Swoon!
How about you? Which font do you think has the nicest ampersand?