It was such a pleasure working with Brigett Webster on her brand identity and website design. She booked our ultimate branding package, with brand strategy by the amazing Ginny Krauss, and all design elements included. Brigett is so gracious and pleasant to work with! She wanted an overall look that was elegant, classy, innovative, and unique. As always, Ginny did such a fabulous job guiding Bridgett thru her brand strategy process. It was fairly easy on my part to envision what Brigett wanted for her logo and website design.
LOGO & BRAND DESIGN
We started with her moodboard and color palette, which I created from her Pinterest board.
Isn’t it gorgeous? I really loved the unique palette! The pale misty blue is so pretty!
Brigett wanted to have a script “B” on the logo, with a long swash extending to one side. We did several sketches until we finally decided on the logo design. Here is the complete set:
All the design elements came into play when we moved on to her stationery suite. I love how the patterns make it look so polished! Brigett approved this set right away.
Brigett wanted to go over the top with the website, without sacrificing elegance. We did that by carefully choosing what images to use. I think the best way to tell your story is through your content – and images say it better. Thankfully, Brigett had the perfect photographs for her website.
Here is the homepage screenshot:
The website is mobile responsive, and is built on the Genesis Framework, naturally. There are tons of features so you really just need to visit her website to see everything.
I also designed a set of social media templates and launch images for her, so her brand story is consistent everywhere. Ginny and I were so glad to have a client who really understood how important branding is. And she was a dream to work with!