Yes, you read that right. Audrey Einstein is a website run by Dr. Leanne McGrath, a scientist, entrepreneur, and yacht racer who wants to help similar high profile women how to find love by mastering their dating profiles. I’ve worked on a number of websits for life and career coaches, but this was my first time to work with a dating coach!
Leanne wanted a sophisticated & elegant look, but not overly feminine. As you can guess from her business name, it’s a fusion of everything Audrey Hepburn with everything Albert Einstein.
Here is the color inspiration board that I came up with based on her preferences. It’s a lovely palette composed of blush, navy, and gold. I can actually imagine this for weddings!
For her logo, she wanted a mix of an ornate script and block letters. Here is the final brand board that I pulled together.
THE HOMEPAGE MOCKUP
The site is, of course, mobile responsive and built on the Genesis Framework like all my other WordPress themes. Glitter and ornate scrollwork are all over the site, but we managed to keep it looking clean and uncluttered despite the amount of information and elements on the homepage that Leanne wanted to include. I love that she added collages of Audrey Hepburn and Albert Einstein with relevant quotes from each one.