I love this project! I love that it’s so different from my other branding and web design projects with nary a blush or pink color in sight! Kimberly Butler, the owner of this new company, was referred to me by another client (I just love it when they do that!). Butler Catering servers primarily comfort food from all around the world and caters for any event – even Super Bowl get togethers. It is based in NJ, but they serve NY events as well. They are also launching a line of food products (comfort meals, health food), so the logo needed to work for both the service as well as the retail part of the business.
Kimberly chose a color palette that’s rich and moody, with teal, blue, and greens accented with copper. From the mood board alone, I could already envision the design for the website!
These were the initial sketches of logo design concepts I submitted to her:
After a few revisions, the final logo design was a combination of all of them. I love how versatile each of the logo variations are. There is really no limit to how they can be rendered.
This has to be one of my favorite business card designs so far. And I love how the rest of the stationery suite came out too!
Kimberly didn’t have a lot of professional images yet, but we were able to source amazing images from Unsplash that coordinated really well with her color palette and brand style. We used these stock photos for the backgrounds, thus providing the mood and design elements we needed. She didn’t want a lot of white on the website – so I used her colors and some linen textures for areas that needed white space. (White space does not have to be white, per se.)
The header changes to a solid background when you scroll up, and stays on top for easier navigation. On mobile devices, the background switches to black, and the menu is collapsed to a hamburger icon. It also scrolls up instead of stays fixed so that it doesn’t hog the vertical space you will need to view the contents.