I love it when a past client comes back years later for a redesign. It tells me that they take their branding seriously, and want to keep up with current trends. If you are a creative entrepreneur, staying on trend is important – so you’re going to want to keep your logo and web design fresh and up to date.
I think this is a constant struggle among creatives though – the pull between a classic, timeless design, and one that’s trendy and current. If you choose the former: on one hand you’ll have a logo that will never go out of style, but on the other hand it might be considered boring and unimaginative. A trendy design, on the other hand, shows that you are keeping up with what’s current, but you will have to change it before it goes out of style; that means investing in a redesign every couple of years.
My advice? Do what you think is best for your brand. Do you want to be perceived as avant garde and fearlessly creative? Or classic and elegant? (I’m not saying avant garde isn’t elegant, mind you.)
Dayo Onas belongs to the fearless kind of creative entrepreneurs. She and her team provide luxury and signature event planning and floral design. Their events are glamorous and filled with luxurious details. She therefore wanted a logo and website design to match.
We started with the logo design questionnaire, which is very detailed, and she also submitted a curated Pinterest board with all of her visual inspirations for her new logo. I took all of these and created a moodboard that would guide the whole project.
The overall look is one of glamor and sophistication, with only black, white, and glittery gold. (She was very sure about this.)
THE LOGO DESIGN
Dayo wanted a logo design that included a modern calligraphic script paired with an elegant serif. We added a monogram that they can use as a submark.
THE BRAND GUIDE
THE WEBSITE DESIGN
From the start, Dayo told me that she wanted a website design that was luxurious and unique. She wanted viewers to be able to get a feel of their design style just by looking at the website. We were definitely not going for a minimalist look here. She asked me to use liberal amounts of glitter wherever I could. 😉 This was a bit of a challenge for me because my own aesthetic calls for removing extraneous embellishments. But of course I have to let go of my own bias in order to give my client what they want. After all, I’m not designing for myself here. 🙂
Thankfully, they had the most amazing portfolio that didn’t need much ornamentation to showcase. They weren’t kidding when they said they specialized in luxurious events! We had a hard time even narrowing down the choices for the homepage slider, and we were going for maximum impact. In the end we chose images that were glamorous, and showcased both weddings and floral design.
On the homepage, the menu bar is pushed down below the slider, with the logo sitting nicely at the top. I added some animation so the elements below will also catch attention once you scroll up.
The portfolio page is filterable by category, so viewers can sort them if they want to view only floral design, or events.
There are so many other elements all over the site – custom pin it buttons, a custom scroll to top button, calligraphic social media links, among others. Do visit her site to check it all out! It is fully mobile responsive, of course, and built on the Genesis Framework.