Hello lovelies! How was your weekend?
I am so excited to share this logo design project with you! Designer Chic Trades is owned by Christine Stokes, and is an online fashon marketplace where peole can buy and sell new and pre-loved designer clothing, bags, shoes, and accessories. The logo and brand identity design, therefore, had to be ultra chic and sophisticated.
We worked with a palette of gold, black, white, and some ivory. Christine wanted a look that was similar to Ivanka Trump’s and Victoria Amory’s, both logos that I’m absolutely enamored with! She wanted a unique symbol that looked modern and sophisticated. These were the options I presented to her (showing them both in black & white and in gold foild).
She picked the top right one, but asked that the lines be thicker.
Here is the final brand board with the primary logo, submark, and tagline.
I can’t wait for their site to go live so I can see how it looks on screen!