Super excited to share this brand and website design for Kylee Yee, an Australian photographer who divides her time between London and Melbourne. She approached me early this year for her rebrand, and during our initial discussions, she was very clear in expressing her ideas about her preferred design direction. I really loved getting to know Kylee’s style and helping her translate her vision into life. She wanted a luxe bohemian look, and got me dreaming with her about watercolors, gems, dreamcatchers, modern calligraphy, and gold aztec triangles.
I knew that Kylee wanted a calligraphy-style logo, so I designed one for her using brush calligraphy. Here is the final brand board that I created for her logo and website.
Kylee’s site has a very organic feel, but still very elegant & feminine, with soft hints of luxe. The textured background is reminiscent of watercolor paper. We used a calligraphy-style font for the headers, but paired it with a very simple modern font for the body text. Kylee asked me to create a few illustrations that we used all over the site. You can find these in the blog (a different illustration shows up above each post), on her widgets, and in the inner pages.
I built her custom theme on the Genesis Framework, like all my WordPress devs, and made it mobile-responsive so it looks good on all devices.
CUSTOM WORDPRESS PORTFOLIO WEBSITE DESIGN
PORTFOLIO PAGE WITH TITLE SHOWING ON HOVER