Rachel initially wanted her blog to be named Rock Star Mamas, but then she changed her mind and decided to use her own name instead. Either way, her brand direction remained unchanged — she took inspiration from fabulous working moms like Ivanka Trump and Sarah Jessica Parker. She plans to provide programs for chic, stylish, brilliant women to realize their path to power and rock star riches. How’s that for a mission? We worked together on her logo, which she wanted to be fun, energized, stylish, luxurious but with an edge.
The color she picked were feminine but strong, and very chic. I curated the above color board from her pins.
I sent her a couple of options for the logo design.
She picked out the top one but with some modifications to the color (she initially wanted a strong fuschia, but changed her mind to peach to soften the look.) Here is the final brand and styling that I designed for her.
We are currently working on her website. I can’t wait to share that soon!