Shil’o means safe haven, or havre de paix in French. (I totally had to add the French translation because everything sounds fancier in French!)
Alexandra, who is actually based in France, approached me a few months ago to design the logo for her event planning and invitation design services. She wanted a design that was professional, artistic, and fancy. She pretty much gave me freedom to conceptualize it, and just made sure that her color palette was on point. It wasn’t difficult considering that her style inspirations are my favorites too!
I created the inspiration board above from her own Pins. Y’all know how much I love blush and gold so this is a no brainer!
Alexandra picked out the last design concept, but wanted to emphasize the gold some more, and asked for an edgier background.
FINAL BRAND IDENTITY GUIDE
THE FINAL LOGO