Mariel and Sanne are amazing women who run The Learning Basket, a blog and shop that caters to parents who want to cultivate a love of learning to their kids. Their aim is to inspire and equip parents to be their children’s first and best teacher through their blog posts, events and the items that they sell in the shop.
They wanted to rebrand their website and fuse their blog and shop into one, so after an extremely helpful blog therapy course with Martine de Luna, they approached me to redesign their logo and website from the ground up.
I love their color palette! They picked really fun, happy colors. These images were from their Pinterest board. Their original colors were purple, green, and brown. Warm, but a bit drab. This one has a totally fun and happy vibe!
They initially just wanted a few minor tweaks to their existing logo, but we ended up creating a completely new one instead. Here are the drafts that they considered.
The final logo is colorful, happy, and symbolic of everything that they advocate.
THE FINAL BRAND BOARD
After finalizing the logo, we moved on to the website, which has an integrated blog and shop. The site has all the fun elements, but also has lots of white space so that it’s not overwhelming. Like all my WordPress themes, it’s built on the Genesis Framework, and is of course, totally mobile responsive.
They wanted to put quite a lot of information on their homepage, so my task was to make it work without looking cluttered. We divided it into sections, and I created headers to act as dividers between the areas.
The blog shows snippets of articles with a thumbnail on one side, for easier browsing. Sidebar widgets have a ribbon backround to keep it looking fun.
We used Woocommerce for the shop, and Marge Aberasturi of VASupport Pro helped them set up their shop expertly. (I love collaborating with other wahmpreneurs! They make my job so easy!)
I’m very happy with how it came out. I also designed their previous theme, but I like this one more.
If you’re in need of an e-commerce site, or a logo design, don’t hesitate to ask me for a quote! I’d love to help you take your brand from frump to fab!