the girl behind fancy girl design studio
A BIT ABOUT ME
I create visual brand stories for web and print design for creative entrepreneurs all over the world, and I count myself really blessed to be doing what I love to do! I am happiest when I'm creating, whether I have my paintbrush, calligraphy pens, camera, or sketching pencils in hand.
Everything I do is infused with a passion for design. It transcends any single label; it is driven by a desire to beautify the world around me using any medium: watercolors, acrylics, calligraphy, sketching, graphic design, interior styling, css codes, photography, fashion illustration, even dining and entertainment! I am passionate about each one, and I approach all my projects with as much heart as I give to all creative effort.
THE FANCY GIRL AESTHETIC
My design style is elegant, clean, vibrant, and unabashedly feminine. I believe that design should enhance and support the content, not distract from it.
While I love to follow certain design trends, I believe that the best designs are timeless and classic - like a strand of pearls, or a pair of diamond stud earrings. That's the kind of elegance I aim for in my designs.
PRETTY SMART DESIGN
Those who know me well will tell you that I am both a nerd and a geek. I love to study and learn stuff all the time, and I relish learning as much as I can about whatever interests me - design, branding, ancient history, psychology, web development, callligraphy, watercolor painting, art history, interior design, among others.
Remember Hermione's motto? "When in doubt, go to the library."
That is so me! 🙂
ANALYSIS & STRATEGY
I'm also very analytical and I love to solve problems. It gives me such immense joy when I am able to help a client by discovering a bit of coding magic that I've never done before and find that it works beautifully!
I use my background in Psychology (I was a Fulbright Scholar and taught Psychology for 7 years) to get to know my clients and their style, and to translate it into a design that not just captures their personality, but also appeals to their target market. While my design process is very intuitive, it is supported by careful, logical thinking and thorough research.
I'm a total fantasy/sci-fi geek and love Terry Pratchett's Discworld, Harry Potter, Lord of the Rings, Star Trek, and Star Wars in equal measures. Most weekends, you will find me reading, or in a bookstore shopping for more books.
Yes, I have a book addiction!
But I also love watching movies and Netflix marathons.
FANCY GIRL AT HOME
I live in sunny Singapore, in a loving home filled with books and art, where I fulfil my decorator dreams and flexibility of a home office, filled with playtime and joy thanks to my supportive husband and two boys. I am happy I can work from home and be there for my two wonderful, affectionate sons, and watch them grow into budding artists and engaging storytellers.
Everyone asks me how I'm able to maintain a stylish home with 2 boys around. The answer is, I've raised them to appreciate having nice surroundings! Plus, my husband and I are both neat freaks. 😉
I love pink and everything fancy! Afternoon teas, pink peonies, pretty notebooks, Apple products, lipsticks, luxury scents, pearls, designer hand bags, and ballerina flats are my weaknesses.
And yes, coffee.
Fancy Girl Design Studio used to be a one-woman show. But now, I collaborate with a network of business specialists from 3 continents — all now friends. Among them, business coaches, technical teams and copywriters. All passionate professionals, we exchange our expertise as a digitally connected community, all with the goal of bringing world-class service to our clients. We hope our clients feel all the love the dedication that go into all our projects.
I’m here to here to help you get your brand to look the way you've always dreamed of.
Stylish. Creative. EFFECTIVE.
Let me and my team find beautiful solutions for all your design dilemmas.
If you think I'm the right designer for you, get in touch to start working with me.
I can't wait to hear from you!