When you are starting a new business, it can seem like there are so many different ways of marketing it that it can be hard to know where you should put your efforts. (Believe me, I know.) Getting the right mix of marketing approaches is something that will take some trial and error, and so experimenting with different things at the beginning is always a good idea. However, it’s also a good time to use tried and tested means of marketing that will grow as your business does, so that you can leverage them later on as well.
This is where email newsletters can be a real boon. Some people do not appreciate how important it can be to have a good subscriber list that you can send email newsletters out to. Even though there are now so many other ways to market online, email marketing is still just as effective as ever, if not more so in the social media age. You all know how awful the algorithms are for Instagram and Facebook, right? You can spend hours creating the perfect Instagram post and then after you publish it, crickets. Nobody sees it. Here we look at email newsletters and why they are so important for new businesses.
Email Marketing Can be Highly Effective
So, why is email marketing still such an effective tool? One of the main reasons why is that people now see so many promotional messages when they look at their social media news feeds and at websites that they tend to tune them out in their minds. Things that arrive in someone’s email mailbox because they have subscribed to see them tend to get their attention much more readily. This can be a good way to cut through the saturation of promotional messages online and ensure that your intended audience actually reads what you are putting out.
A Good Reminder of Your Brand for Existing Customers
Once you know how to create a newsletter template that includes all of the branding that you use on things like your website, your newsletter can become a good way to reinforce your brand identity in the minds of its recipients. The more times people see things like your logo, the more likely they are to remember them and have a positive idea about them in their memories.
Let Your Promotional Activities Shine
Newsletters can also be a great way to keep people informed about offers and other promotional things that you are doing. It can be easy for people to miss tweets and other social media posts about special offers that you are running, so having them all listed in your regular newsletters will make sure that nobody misses out on a deal that they would like to take advantage of.
As you can see, there are a lot of good reasons to make setting up a newsletter and getting subscribers for it a priority for your small business. While you may not have that many subscribers at first, as you get more customers, your mailing list will grow, and your newsletter will become ever more effective. This means that this is a type of marketing that will expand and scale as your business does.