CLIENT: I DO DETAILS AND DESTINATIONS
PROJECT: LOGO & BRAND IDENTITY DESIGN, WEBSITE DESIGN
Complete branding and website design package for I Do Details and Destinations.
As the name suggests, the client offers wedding and travel planning services. The company serves Southeast Texas, Louisiana and beyond, with offfices based in Missouri City, Texas and New Orleans. The target market includes brides who like nice things and will pay for what they want but they don’t believe in spending frivolously. I Do Details and Destinations focuses more on intimate wedding and elopement celebrations. These are brides who still want a beautiful wedding without the stress and headache of a huge event.
Courtney described her company and target market so clearly that it provided a focused vision for the brand identity. We were going for a more relaxed and approachable mood, nothing too busy or floral, or extravagant.
The moodboard and color palette is vibrant and fun.
Their old logo was in soft pink and grey, and Courtney wanted to reference that, but she fell in love with teal during the process, and so we changed the main color to teal instead of pink.
The website design is simple and easy to navigate. They didn’t have a lot of high resolution images, so I designed a slider that showed 3 images at a time, and picked the ones that showcased their attention to details. The same theme is carried over to the rest of the pages.