CLIENT: ORIANA BEAUTY
PROJECT: LOGO AND WEBSITE DESIGN (Full Branding Suite)
Angela Phillips, the owner of Oriana Beauty, is a hair and makeup artist living in Australia. She approached me in the first quarter of this year, asking for a makeover for her logo and website. Angela had a very clear idea about what she wanted for her brand.
ORIANA BEAUTY BRAND KEYWORDS: Glam, sexy, beautiful, calm, luxurious, romantic, exotic
Overall, she wanted something really stylish and glamorous.
Here is the moodboard that I came up with based on her Pinterest board:
Her primary logo features a chic icon above an ultra glam serif typography. I do love how the watercolor background softens the look and gives it an artsy touch.
THE BRAND BOARD
THE ALTERNATE LOGO
Angela was partial to the alternate logo, and I totally agree with her.
THE STATIONERY SUITE
I love her stationery suite! It’s feminine and glamorous, and sexy!
Angela had very clear instructions for her website: she wanted a full-width layout, with a slider on the homepage, custom icons listing her services, and a slider of testimonials from previous clients. The website had to be easy to navigate, clean, feminine, and classy.
We used the same color palette and textures as we did on her stationery suite so that everything is consistent. The site is built on WordPress using the Genesis Framework, naturally, and is mobile responsive. Do check it out!