The importance of brand authority cannot be overstated. When a consumer wants a product or service, they will always select a brand with authority in the industry even if it costs more than a relatively unknown brand. This is because they know that the brand will be trustworthy and that they will be receiving quality. Increasing brand authority is a huge challenge for businesses especially if you are a small company that is competing with large, household name brands. There are a few ways to improve your authority whether you are just starting out or looking to topple those big names. Here are a few tips:
1. Customer Reviews
Every brand will state that they have the best products/services available, but it is much more effective when this comes from an existing customer. Seek feedback from all of your customers and use any glowing reviews on your website, on social media, etc. Any constructive feedback that you receive can then be used to improve your operation.
2. Use Influencers
Following on from this, influencer marketing is a terrific way to increase both brand reputation and awareness. This involves an influential figure on social media recommending your products/services to their following. This shows that you are an authoritative brand and one which is chosen by people who have influence over others.
3. Increase Visibility Online
The most authoritative brands are always the ones that are highly visible online and appear at the top of search engine results lists. This can be difficult to achieve, but internet marketing companies like Caffeine Marketing can help any company to increase their visibility online through practices like SEO. In addition to increasing brand authority, this can also help to direct more traffic to your company website which should lead to an increase in sales.
4. Generate Content
Nowadays, a business needs to do much more than sell products or services. They must also use the internet as a platform to show their expertise and authority with high-quality, engaging and informative content. This could include blog posts, guest articles, videos, infographics and any other kind of content that shows that you know what you are talking about. This content should then be shared on social media and can be used as part of an internet marketing strategy (to boost sales too).
5. Host An Event
You can portray your company as an industry leader by hosting any kind of event as this will paint you as an important and influential figure – this is particularly true if you are able to get other big names in the industry to make an appearance.
Increasing brand authority is key if you want to grow your company and compete with the big brands. It can be challenging especially when you are a small company and/or just starting out, but with a little bit of hard work, patience and commitment you should soon start to notice that people start to respect your brand more and more. This, in turn, will help to drive sales and further increase brand awareness.