Marketing a website presents a challenge at the best of times. Trying to market a website while also facing off against severe budgetary restraints only makes things harder. Here are some of the most cost-effective ways of marketing a website. These are the areas to encourage clients to spend in.
Guerilla marketing is all about taking unique and novel approaches, while also seeking to minimize your costs. This means that by building a guerilla marketing campaign, you will naturally find yourself working towards low-cost solutions to your client’s needs. The more effective the marketing you deliver, and the lower the cost, the more impressed the client will be. If you want to really blow them away, put together a killer guerilla marketing campaign and show them that you don’t need to throw money at marketing problems to solve them.
Look for Partnership Opportunities
When you have plenty of funds and resources to play about with, the natural inclination is to utilize as many of them as possible. However, when resources and funding are limited, you need to get more creative with your solutions. If you can find another website to partner with for your mutual benefit, this can be a powerful marketing tool.
For example, if you are a business that sells or produces OBD2 scanners, it would be well worth your time striking up a partnership with Scan Tool Center. They could, for example, agree to review the types of scanner that you sell through the client’s website and provide links to your website within the review.
Generate Some Organic Buzz
One of the most powerful marketing tools on the internet is word of mouth. Traditionally, word of mouth has relied on information being passed from person to person. With the advent of social media, it is now possible to share something with potentially thousands of people simultaneously.
You can take advantage of this by generating some organic buzz for your website. The most common way of doing this is with a piece of killer content. If you can produce a piece that goes viral, there’s no limit to the amount of extra interest it can generate. This is why business websites need to have a blog component. Aside from strengthening your own expertise, you also produce shareable content. You can also repurpose blog posts into several pieces of social media content, like pull quotes, interesting facts, or a graphic.
Give it a Makeover
Seriously. If the client’s website hasn’t had any serious work done on it in a while, now is the time to change that. It is a good idea to give every website a facelift now and then. This will prevent it from feeling stale to its most frequent visitors. It is also worth having a poke around under the hood to see if there’s any way of improving the underlying code. (Trust me on this, there is no better way to get people to visit your site again, than when you’ve just given it a new look.)
Double Down on SEO
SEO is one of the most important factors in determining a website’s popularity. If people can’t find the client’s website, to begin with, there’s no way that it will attract regular visitors. Encourage your clients to allocate some of their marketing budget to improving their SEO scores.
These are just some of the most cost-effective ways you can go about promoting a client’s website. There are many other techniques out there, but few of them offer quite as good an ROI as these do.
How about you, what are your favorite ways to market websites?