Marketing Luxury: The Power of Email Marketing for Luxury Brands
Marketing luxury presents a unique challenge. Luxury brands are known for their exquisite quality, attention to detail and exceptional customer service. The unique experiences luxury brands offer set them apart from their competitors. Marketing a luxury brand demands a distinctive approach that embodies the brand’s elevated standards and exclusivity. In […]
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Building a Strong Support System
The Power of Networking and Collaboration for Women Entrepreneurs in the Creative Industry As a woman entrepreneur in the creative field, you already know that running your own business can be both exhilarating and challenging. From juggling multiple tasks to navigating through a constantly evolving market, it can sometimes feel […]
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Website Design for Elizabeth Taylor Coaching
Yes, that’s really her name. And yes, she was mistaken for the Elizabeth Taylor at a Hollywood event once, when she was working for the film industry! I was so excited to work with Liz on her website design. Liz is a marketing expert who used to offer training services […]
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Website Pet Peeves: How Guilty is Your Website?
From slow-loading websites to pesky pop-ups and design disasters, these website faux pas can send potential clients running for the hills. You know that attention to detail is key when it comes to captivating your discerning audience; so make sure your website isn’t guilty of these. Top Website Pet Peeves […]
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Brand & Web Design for House Eclectic
There’s something to be said about the drama of a black and white design. House Eclectic by Kristina Horne is a brand that’s all about drama and avant garde design. As a sculptor as well as an interior designer, Kristina brings an artist’s touch to everything she designs. Her moodboard […]
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Semi-Custom Service Promo
For this month only, I’m running a sale on my semi-custom web design service. I’m dropping the price from $975 to $750 – that’s for a 5-page website! Perfect for startups who want to work with me but don’t have the budget for a fully custom website yet, and want […]
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Website Design for Wright Interior Group
Nan Wright reached out last year to redesign their outdated website and make it look more modern and upscale. As a multi-awarded luxury interior design group in Naples, this firm works with clients who have million dollar homes, and needed a website to reflect that. One of the things she […]
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How to Lower Your Bounce Rate: A Handy Guide
If your business has a website, you want to make sure that customers stay longer on it. The more they explore, the higher the chances of getting conversions. According to a study, a mere 5% boost in customer retention can lead to a 20% – 95% increase in sales. To […]
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What Information Does Your Homepage Need to Include?
A website’s homepage is often the first point of contact that a visitor has with a business, and it’s important that it effectively communicates key information and guides visitors towards their desired action. Your homepage needs to hold up a mirror to your ideal clients, telling them that you see […]
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Introducing Style Notes
The Style Notes website template is designed for interior designers who want a warm, modern, stylish online home for their brand, but don’t have the time nor the budget for a bespoke website design. Lots of white space, a mix of videos and images, muted colors, stylish typography, and layered […]
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Styling for Digital Direction
It is far easier to go over the top than to style for a minimalist brand. Which is why this photoshoot is special for me. Liz Taylor (yes, like the Holywood icon) is a consultant specializing in digital marketing and wanted a suite of images that helped show not just […]
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Brand & Web Design for Christine Robinson
I may have a soft spot for wedding professionals and interior designers, but I have also worked with a few inspiring coaches. Christine Robinson is a life coach for women over 50, and is based in Germany. It was so much fun working with her, and I always looked forward […]
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