THE BLOG
How to Lower Your Bounce Rate: A Handy Guide
If your business has a website, you want to make sure that customers stay longer on it. The more they explore, the higher the chances of getting conversions. According to a study, a mere 5% boost in customer retention can lead to a 20% – 95% increase in sales. To […]
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What Information Does Your Homepage Need to Include?
A website’s homepage is often the first point of contact that a visitor has with a business, and it’s important that it effectively communicates key information and guides visitors towards their desired action. Your homepage needs to hold up a mirror to your ideal clients, telling them that you see […]
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Introducing Style Notes
The Style Notes website template is designed for interior designers who want a warm, modern, stylish online home for their brand, but don’t have the time nor the budget for a bespoke website design. Lots of white space, a mix of videos and images, muted colors, stylish typography, and layered […]
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Styling for Digital Direction
It is far easier to go over the top than to style for a minimalist brand. Which is why this photoshoot is special for me. Liz Taylor (yes, like the Holywood icon) is a consultant specializing in digital marketing and wanted a suite of images that helped show not just […]
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Brand & Web Design for Christine Robinson
I may have a soft spot for wedding professionals and interior designers, but I have also worked with a few inspiring coaches. Christine Robinson is a life coach for women over 50, and is based in Germany. It was so much fun working with her, and I always looked forward […]
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Why Isn’t Your Website Selling? Top Business Mistakes
Building a complete e-commerce website from the ground up is HARD. It takes a lot of time, effort, and resources. Often, many business owners find that after all the work they put into building their website, the response from their customers is underwhelming. You feel like you’ve spent all that […]
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Styling for Singapore Trading Post Part Deux
After the success of the first shoot with Singapore Trading Post, we did another styled one when their new collections came in. The challenge was to make their Joo Chiat shop look like an actual home – not an easy feat considering the small size we had to work with […]
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Styling for Temple Candles
This photoshoot was an absolute DREAM!!! What a fantastic team our client assembled, from Silke of ZebraJojo Photography to top fashion model Sabrina Sikora and hair and makeup artist Andrea Claire, and yes, little old me! Kendall Hamill, the super stylish founder of Temple Candles, is an interior designer by […]
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Vintage Type Art Part Deux
Here’s the next part of my monthly vintage type art series. Enjoy! This is a bigger set than the previous one, covering the months March to August of 2022. Sadly, I lost the file for February when my computer hard drive crashed. I’ll keep creating these because I love designing […]
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5 (fixable) reasons why people are leaving your website
Notice a dip in conversions lately? It could be any of these 5 reasons. 1. Your website looks like it was designed in 2010 and never updated. Like it or not, people judge your credibility through how your website looks. I’m not saying you need to have it redesigned every […]
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Brand Refresh or Rebranding?
A case study. Kendall Hamill owns a successful luxury brand of home scents in Singapore called Temple Candles. Her products have been featured in several magazines and online publications and are always in the list of top luxury candles or home scents. Having an interior design background herself, Kendall is […]
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Font feature: Saol Display
I’m a little obsessed with Saol Display! It has a distinctly editorial vibe, with a slightly edgy look. It’s perfect for brands that want to assert their authority and/or have a no-nonsense attitude. They go really well with the 9-5 collection of Haute Stock, I have to say!
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