A guide for creatives, interior designers, and small business owners ready to level up from DIY.
If you’re a creative entrepreneur — maybe an interior designer, photographer, or small business owner — choosing the right platform for your website can feel like a major decision. And if you’ve been searching “which website design software is best,” chances are you’re trying to figure out what will look good and grow with your business.
You’ve probably seen the usual suspects:
- Squarespace — sleek and simple
- Showit — great for visual brands
- Wix — easy and affordable
And then there’s WordPress — powerful, flexible… and yes, a little intimidating.
As a website designer for creatives and small business owners, here’s my honest take:
If you’re going DIY, those all-in-one builders might get the job done. But if you want a bespoke website design that works as hard as you do, WordPress (in the hands of a pro) is the gold standard.
Let’s dig into why.
Why WordPress Still Wins (When It’s Set Up by a Pro)
1. It’s Custom-Built Around You
WordPress is open-source, which means your site can be fully tailored to fit your business — not forced into a one-size-fits-all box.
Whether you’re an interior designer who needs a stunning portfolio, a coach with digital downloads, or a small business owner ready to scale, WordPress adapts to you — not the other way around.
When you work with a designer who specializes in bespoke website design, you get a custom site that feels intentional, elegant, and aligned with your brand.
2. SEO? WordPress Eats It for Breakfast
Search engines love WordPress — especially when your site is properly structured and optimized. From custom heading tags to lightning-fast performance and control over your metadata, WordPress gives you the tools to actually show up online.
That’s a game-changer for small business owners trying to get found without paying for ads.
3. It Grows With Your Business
Template sites often work — until they don’t. When you hit the limits of Squarespace or Showit, you’re forced to either compromise or start over.
WordPress, on the other hand, can grow with you — whether you’re adding a shop, a blog, a membership, or new service pages. It’s built to scale, and you never have to redesign from scratch.
4. You Get Full Creative Freedom
As a website designer for creatives, one of my favorite things about WordPress is that it doesn’t restrict your vision. No locked layouts. No platform branding. No frustrating limitations.
You dream it — we build it.
Platform Performance at a Glance
WordPress powers over 40% of all websites on the internet — and for good reason [source]. From SEO control to long-term scalability, here’s how it compares to popular DIY builders across the features that matter most for growing creative businesses.
Market Dominance
- WordPress powers 43.4% of all websites on the internet.
Source: W3Techs, July 2025
Customization Potential
- 59.6% of CMS-based websites use WordPress, more than all other platforms combined.
Source: W3Techs
SEO Performance
- WordPress sites perform up to 2x better in organic search than those built with Wix.
Source: Ahrefs Comparison Study
Ownership & Control
- Platforms like Wix and Squarespace lock you into their ecosystem — you don’t own your site’s full code or hosting. WordPress gives you full control.
Source: WPBeginner
Scalability & Flexibility
- WordPress supports everything from simple blogs to enterprise-level websites like Sony Music, BBC America, and The New Yorker.
Source: WordPress Showcase
But Isn’t WordPress Hard to Use?
Only if it’s built that way.
When you hire a designer who knows WordPress inside and out, the backend is clean, intuitive, and customized for how you work. You won’t need to touch code or worry about breaking things.
Plus, I include training so you feel confident managing your content (if you want to).
The Bottom Line
If you’re just starting out and need something fast and simple? DIY builders can do the trick.
But if you’re ready for a website that reflects the quality of your work, attracts your dream clients, and grows with your business?
A custom WordPress site is the best investment you can make.
Looking for a website designer for creatives or interior designers?
Let’s create a site that looks stunning, works beautifully, and helps your business thrive. View my portfolio to see how I’ve helped other small business owners elevate their online presence.
Book a discovery call and let’s talk about bringing your next-level website to life.
