Both branding and SEO are important for establishing and strengthening brand identity. Yet, many think that these two aren’t connected in any way, which is far from being true. To understand the link between branding and SEO, we have to cover the basics first and understand the essence of … [Read more...] about How to Improve Your Brand Identity with SEO
How to Launch Your New Logo and Website with a Bang
Congratulations, you have a brand new visual brand identity and website. Now what? Launching a new logo and website is a big deal, but it's not the end of the story. It's like throwing a party (one of the best analogies I've read). You want everything to be perfect, from the decor to the menu to … [Read more...] about How to Launch Your New Logo and Website with a Bang
Featured Project: Melissa DeSantis Real Estate
Branding and website design for realtors is so different from that of creatives. This is where personal branding really plays a huge part. It's less about one's artistry; it's about one's personality and likeability, as much as it is about skills and expertise. Melissa DeSantis is a top realtor … [Read more...] about Featured Project: Melissa DeSantis Real Estate
Marketing Luxury: The Power of Email Marketing for Luxury Brands
Marketing luxury presents a unique challenge. Luxury brands are known for their exquisite quality, attention to detail and exceptional customer service. The unique experiences luxury brands offer set them apart from their competitors. Marketing a luxury brand demands a distinctive approach that … [Read more...] about Marketing Luxury: The Power of Email Marketing for Luxury Brands
Building a Strong Support System
The Power of Networking and Collaboration for Women Entrepreneurs in the Creative Industry As a woman entrepreneur in the creative field, you already know that running your own business can be both exhilarating and challenging. From juggling multiple tasks to navigating through a constantly … [Read more...] about Building a Strong Support System
Website Design for Elizabeth Taylor Coaching
Yes, that's really her name. And yes, she was mistaken for the Elizabeth Taylor at a Hollywood event once, when she was working for the film industry! I was so excited to work with Liz on her website design. Liz is a marketing expert who used to offer training services to SMEs and big … [Read more...] about Website Design for Elizabeth Taylor Coaching
Website Pet Peeves: How Guilty is Your Website?
From slow-loading websites to pesky pop-ups and design disasters, these website faux pas can send potential clients running for the hills. You know that attention to detail is key when it comes to captivating your discerning audience; so make sure your website isn't guilty of these. Top Website … [Read more...] about Website Pet Peeves: How Guilty is Your Website?
Brand & Web Design for House Eclectic
There's something to be said about the drama of a black and white design. House Eclectic by Kristina Horne is a brand that's all about drama and avant garde design. As a sculptor as well as an interior designer, Kristina brings an artist's touch to everything she designs. Her moodboard is made … [Read more...] about Brand & Web Design for House Eclectic
