So, you have been reading other people’s blogs for a while, and you have thought to yourself, "I could do something like that!" The more you think about it, the better the idea seems, until you bite the bullet and make a start on designing your new blog. Although this is a great idea, (thousands ... READ the POST
My Styled Workspace
I finally had a brand photoshoot last Saturday!!! Naturally, I spent the whole of Friday night rearranging and decorating my office space so that it looks pretty enough for the camera. (While I do keep my workspace pretty and clean, its normal location is in the boys' play area, which is surrounded ... READ the POST
Making Your Website Work For You
Creating a website is one of the most important tasks on your to-do list when you set up a business or a side project. You know you need to do it, but do you truly understand why, and what a powerful marketing tool it can be? If you view it as just a task to be completed and ticked off the ... READ the POST
Featured Project: MaggieRose Events
I am so excited to share this brand and web design project! One of the most stylish brand identities I have ever designed is for MaggieRose Events. Nicole, the owner of the company, wanted a luxurious, modern, and chic logo design to capture the essence of her business. She already had a really ... READ the POST
3 Ways to Make the Most of Your WordPress Site
WordPress is one of the most popular content management systems online, but you can easily miss out on the benefits it may bring to your website. Whether you are a blogger or a business owner, having a website that is easily accessible and readable for potential readers and customers can easily ... READ the POST
Branding Tips That Every Growing Business Needs
Branding is likely the reason that you affiliate yourself with certain brands or seem to have an instant connection. One of the reasons this happens is because a business is able to clearly define who they are and what they represent. If you happen to have a business that you’re trying to grow, it ... READ the POST
Featured Project: Soiree South & Co
I'm so excited to share this web design project! We launched this in April, but I've only had the chance to blog about it now. Soirée South & Co. plans, designs, coordinates and directs events and celebrations in the whole of the Southern United States. Their goal is to produce the most ... READ the POST
Vectorizing Calligraphy
If you follow me on Instagram (and if not, why?! lol), you will know that I have been obsessed with learning calligraphy on my iPad Pro. I just love how easy it is to practice on it without the guilt of using so much paper. I use the app Procreate, and purchase custom calligraphy brushes, ... READ the POST
The Best Signature Fonts
If you want a simple logo that looks like it's been written by hand, you can't go wrong with signature fonts. These belong to the general category of handwritten fonts, but these are more natural & free-flowing, usually with exaggerated strokes and a more uneven baseline -- but without the ... READ the POST
How SEO can help your business
Utilizing the power of SEO is going to be one of the most influential tools for your website and online presence. If you’re using your website to promote and advertise your business, then it’s especially crucial that you begin using SEO. SEO enables you to drive traffic to your website, and without ... READ the POST
Featured Project: Nickie Jones Events
Nickie Jones Events is a floral design and event decorating company in New Jersey specializing in florals, linens and decor rental. They have been featured in several magazines for creating magnificently designed spaces. It was such an honor to be chosen to design their logo, stationery suite, and ... READ the POST
5 Tips for Marketing Your Client’s Website on a Budget
Marketing a website presents a challenge at the best of times. Trying to market a website while also facing off against severe budgetary restraints only makes things harder. Here are some of the most cost-effective ways of marketing a website. These are the areas to encourage clients to spend ... READ the POST
May
I spent May in quiet reflection. As an introvert, I find the need to retreat from everyone in order to recharge. The early part of the year was such a whirlwind of activities, and while it was a lot of fun catching up with my favorite people, a big part of me just longed for some alone time. So I ... READ the POST
Featured Project: Butler Catering
I love this project! I love that it's so different from my other branding and web design projects with nary a blush or pink color in sight! Kimberly Butler, the owner of this new company, was referred to me by another client (I just love it when they do that!). Butler Catering servers primarily ... READ the POST
How Important is A Strong Email Newsletter for Small Businesses?
When you are starting a new business, it can seem like there are so many different ways of marketing it that it can be hard to know where you should put your efforts. (Believe me, I know.) Getting the right mix of marketing approaches is something that will take some trial and error, and so ... READ the POST
Featured Project: Kayli Schattner
Kayli is one of my favorite people on the planet. We've worked together a few times in the past, and they were such happy encounters that I was naturally excited to work with her again when she approached me for her new brand and website. This time, Kayli booked my business partner, Ginny Krauss, ... READ the POST
Featured Project: Anahaw Books
I have worked with the guys behind Anahaw Books previously, when I designed and developed The Kitchen Bookstore. They kept receiving numerous requests for other titles outside the scope of Kitchen, so they decided to open Anahaw Books, specializing in Philippine publications. The brand for ... READ the POST
Styling a bookshelf full of books
There is one bookshelf in my living room that holds all of my collectible books. Hardbound first editions of Harry Potter (I queued up for those every time a book was released!), the Discworld collector's library by Gollancz, all my favorite Neil Gaiman books, hardbound copies of anything by ... READ the POST
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