Two things inspired me to write this post: 1) answering a brand personality quiz being tested by a friend, and 2) a client requesting a brand identity design that had “big d*ck energy.” Their words, not mine.
If your brand is bold and confident, or you want to be perceived as bold and confident, these fonts should be on your radar. These are great as display fonts, not so great for body text (please, no); and are definitely not for the romantic or “light & airy” personalities.
Scroll down to the end for the sources.
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