Bespoke BRAND IDENTITY DESIGN
Using Psychology & Strategy to help you make your big vision come to life with stunning & effective results
Are you ready to elevate your brand?
You're a creative business owner who has been in business a few years, and you tried to DIY your current logo, or maybe asked an artistic friend to design it for you; but now your business has grown and it's time to elevate. That's where I come in.
Your visual brand identity is a very powerful asset that helps customers identify and connect with your brand. A distinctive brand identity design gives your brand an edge - making it instantly recognizable, and evokes the precise emotions you want your ideal clients to feel.
stylish, effective, & timeless
BRAND IDENTITY DESIGN
"A logo is the face of a brand, and the design process is a journey toward
discovering the essence of that brand.”
just the essentials
Basic Logo Design
Brand Design Questionnaire
Brand Discovery Meeting
Mood Board & Color Palette
Primary Logo Design
Secondary Logo Design
Brand Style Guide
INVESTMENT - $2,000
ready to elevate
Brand Identity Development
Brand Design Questionnaire
Brand Discovery Meeting
Creative Direction & Visual Mapping
Everything in the Basic Package
Unlimited Revisions & Concepts
Custom Patterns & Graphic Elements
Brand Manual & Style Guide
Launch Day Graphics
INVESTMENT - $5,000
Which one is right for me?
The basic design package is for you if you already have a clear brand strategy and vision, but you need a professional designer to translate them visually. This covers all the essentials you will need.
If you need help gaining clarity in your brand and design direction and understand the value that a strategic design gives your business, you'll need the full service. We'll dive deep into the heart of your brand and figure out the best way to translate that into visual form so your brand attracts your ideal clients. Plus, you get unlimited edits.
Either way, you will benefit from my 20+ years of design experience, my psychology training, and my unique collaborative process; ensuring that you will receive a distinctive, strategic, beautiful brand identity.
"Pat is the combination of being an incredible human being with tons of experience.I felt welcome and relieved that she would solve my web issue from the first moment. With her calm and sweet voice but full of confidence, she guided me from scratch to culminate in the most beautiful website that I had always dreamed of.
She listens to you, analyzes you, and pays close attention to your brand's DNA to reflect it in your Brand, sharing images and meetings where she guides you through the process and advises you when she knows something you want will not go well. I am delighted, and I will not only recommend her with my eyes closed, but I will continue to use her always for everything related to my Brand."
Marbé Briceno ASID allied, IIDA, ICAA, NKBA|KBIS
| architect in interiors | interior Designer | creative director | CEO
FULLY CUSTOM WEBSITE DESIGN
Blending smart functionality and refined aesthetics to help you make your big vision come to life with a stunning website that feels as good as it looks.
You want a beautiful website that converts and you've given up trying to do it yourself. You are ready to elevate your online presence with a professionally-designed website that allows you to effectively show off your work, and raise your prices confidently. (Isn't that what we all want?)
Imagine being proud to show people your website
Through a highly collaborative and thoughtful process honed from over 10 years of designing and developing websites, I will work closely with you to make your vision happen, translating it into a stunning & functional website that showcases your work, connects with your dream clients and invites them in through a strategic, seamless user experience.
I believe in giving equal priority to design as well as usability - your website isn't just going to be beautiful (that's just one aspect), it'll also be easy to use, and effective. (I'd say impactful, but I still don't think that's a real word.)
Website Design & Strategy
Bespoke Web Design
Custom WordPress Theme
Creative Direction & Strategy
Full Audit of Existing Website
Copy and Photography Guide
Content Audit & Planning
Mobile Responsive & UX Optimized Design
Up to 7 Fully-Styled Pages
Integrated Blog & Portfolio
Uploading of up to 12 Image Galleries
Mailing List Opt-in Form Integration
Custom Contact Form
Must-have Premium Plugins
Launch Day Graphics for Social Media
Tutorials (video & pdf)
14-day Post-Launch Support
STARTS AT $3500
Each project is unique, and the project cost as well as the timeline may be different for each client, depending on your requirements. The starting rate indicated above is only a guide, although the package covers all the essentials every professional website needs . You will receive the actual estimate in the proposal sent to you after the discovery call.
I develop sites mainly for WORDPRESS because of its power, control, and flexibility. For SHOPIFY websites, please email me directly.
*Rates are in USD
Not ready to invest in a fully-custom website, but don't want the hassle of a DIY?
Check out the Semi-Custom Website Design Service
My semi-custom web design service makes it easy and affordable for new business owners to have a professional website aligned with their brand. I make the design process a breeze with premade designs, saving you time and money.
Don't find what you're looking for, or need something specific?
There are other ways to work with me:
Want to pick my brain for an hour?
Hire me on a retainer basis?
Style a photoshoot?
Need someone to audit your existing website in terms of design and functionality?
Or add a page to an existing website?
THE DESIGN PROCESS
Get to know our unique, collaborative method for crafting beautiful brands and websites. The Design Process is an organized flow of activity between you and me, so that you know what to expect during our close creative partnership.
Each step is meant to help you achieve your intentions for the design of your bespoke luxury brand identity and website, so that it can support you in achieving your goals for your business. These will vary from client to client, since the process is based on every individual client's needs and requirements. My clients are all busy entrepreneurs and so we will adapt our approach and our timeline to fit your schedule.
Any potential working relationship begins with proper introductions, so please fill out my Inquiry Form to get started. Your form will be reviewed within 24 to 48 hours (except weekends), and then I will reply with an invitation to a complimentary discovery call.
Once I have assessed that the design project you described is a good fit for our design studio, you will receive an email from me with an invitation to a complementary discovery call.
If you wish to proceed, you'll return the signed proposal/contract, and then I'll invoice you for the downpayment on your design project. Then we're all set to start!
We get started! I will send you the link to my Design Questionnaire and Brand Psychology Assessment, which you must fill out completely and in detail. The next step is the Pinterest board workshop, which will be a curated board of your visual inspirations. This is a crucial step in the process. Don't worry, I will guide you.
After you email me your completed Design Questionnaires and curated Pinterest board, I will then email you back if further clarifications are necessary, and we'll set up a brand discovery and design strategy call on Zoom. We'll get to the heart of your brand, and what makes you stand out in the market, and get to know your ideal client avatar.
Upon studying your Design Questionnaire and Pinterest board, I will create a Mood Board based on your answers. A Mood Board provides the direction for your design project’s colour palette and overall brand style. You will get the chance to review the moodboard and color palette and request for refinements until it looks and feels absolutely right.
Once you approve the Mood Board, I will get working on your 2 initial logo design concepts, which will be crafted based on the factors you have outlined in the Design brief and your Pinterest board. You will choose ONE (1) of these design concepts for me to further develop and refine, based on your direction and feedback. (It's a very consultative process.)
At this point, you will have the chance to review and request up to three rounds of refinements to your chosen logo design concept, until you are absolutely happy with it.
The final step of our Brand Design Process is the Final Design Proof. This is when your brand design project finally meets your criteria and you are completely satisfied with your luxury logo design and variations. I will prepare the final deliverables — and send you your final balance via PayPal, which I request you pay promptly.
Once the Final Balance has been paid, I will complete the project and deliver all the brand files, style guides, and associated collaterals to you via Dropbox. You will receive a couple of launch images you can use to share the rebranding on social media or on your website, with a guide on how to implement everything.
If you have ordered the bespoke website design, then the process continues to step 7.
Your new brand identity finalized, it is time to work on your luxury website design. We will have a planning call to discuss the look & feel that you want, your goals & requirements, and whatever functions you need.
Once you submit the content (copy and images), and the web design questionnaire, the actual design process starts. I design based on content, so I require that that complete and final content is submitted before we start.
Using UX design best practices and the brand identity we just designed as a guide, I will start designing your homepage - It sets the tone for the rest of the website. This will be presented to you for review and revisions.
As soon as you approve the homepage mockup, the actual coding and development starts, and I will test your website on a live staging site for you to review all of the pages, and how everything functions.
You will have the chance to request for changes/corrections, until everything is satisfactory and the custom website will be something you'd be proud to show to your dream clients.
We'll install the design on your actual website, and discuss a launch plan, including a schedule for the online launch party! And then you can relax and focus on building your business knowing that your new, beautiful & functional website is working for you.
You made it all the way down here! That's amazing! While you're here, you might want to opt in below and grab my awesome freebie. It's full of really helpful tips you'll need as you prepare for your website design.
GRAB THE GUIDE
This is not just any guide, this is the ultimate guide to website imagery: must have images, tips for brand photos, curating your galleries, optimizing for SEO. Drop your email below to grab your copy!