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Fancy Girl Designs

Bespoke Brand and Web Design for Female Creatives

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Bespoke

BRAND IDENTITY DESIGN

Using Psychology & Strategy to help you make your big vision come to life with stunning results
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JM-Logo

Are you ready to elevate your brand?

You're a creative business owner who has been in business a few years, and you tried to DIY your current logo, or maybe asked an artistic friend to design it for you; but now your business has grown and it's time to elevate. That's where I come in.

Your visual brand identity is a very powerful asset that helps customers identify your brand. A distinctive brand identity design gives your brand an edge - making it instantly recognizable, and evokes the precise emotions you want your ideal clients to feel.

LEARN MORE

stylish, effective, & timeless

BRAND IDENTITY DESIGN

"A logo is the face of a brand, and the design process is a journey toward
discovering the essence of that brand.”

Robin Landa
01
just the essentials

Basic Logo Design

Brand Design Questionnaire
Brand Discovery Meeting
Mood Board & Color Palette
Typography System
Primary Logo Design
Secondary Logo Design
Submark/Watermark
Brand Style Guide

INVESTMENT - $2,000

02
ready to elevate

Brand Identity Development

Brand Design Questionnaire
Brand Discovery Meeting
Creative Direction & Visual Mapping
Everything in the Basic Package
Custom Patterns & Graphic Elements
Stationery Design or Social Media Templates
Brand Manual & Style Guide
Launch Day Graphics
Implementation Plan

INVESTMENT - $5,000 

Which one is right for me?

The basic design package is for you if you already have a clear brand strategy and vision, but you need a professional designer to translate them visually. This covers all the essentials you will need.

If you need help gaining clarity in your brand and design direction and understand the value that a strategic design gives your business, you'll need the full service. We'll dive deep into the heart of your brand and figure out the best way to translate that into visual form so your brand attracts your ideal clients.

Either way, you will benefit from my 20+ years of design experience, my psychology training, and my unique collaborative process; ensuring that you will receive a distinctive, strategic, beautiful brand identity.

LET'S ELEVATE YOUR BRAND

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HAPPY CLIENT

"Pat is the combination of being an incredible human being with tons of experience.I felt welcome and relieved that she would solve my web issue from the first moment. With her calm and sweet voice but full of confidence, she guided me from scratch to culminate in the most beautiful website that I had always dreamed of.

She listens to you, analyzes you, and pays close attention to your brand's DNA to reflect it in your Brand, sharing images and meetings where she guides you through the process and advises you when she knows something you want will not go well. I am delighted, and I will not only recommend her with my eyes closed, but I will continue to use her always for everything related to my Brand."

Marbé Briceno ASID allied, IIDA, ICAA, NKBA|KBIS
| architect in interiors | interior Designer | creative director | CEO

RECENT WORK

Every project is a collaboration. From the strategy to implementation, the goal is to deliver stunning results that give you the confidence you need to raise your prices and attract the right kind of clients.

VIEW MY PORTFOLIO

THE DESIGN PROCESS

Get to know our unique, collaborative method for crafting beautiful brands. The Design Process is an organized flow of activity between you and me, so that you know what to expect during our close creative partnership.

Each step is meant to help you achieve your intentions for the design of your brand, so that it can support you in achieving your goals for your business. These will vary from client to client, since the process is based on every individual client's needs and requirements. My clients are all busy entrepreneurs and so we will adapt our approach and our timeline to fit your schedule.

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Step 1: Inquiry, Discovery, & Acceptance

Any potential working relationship begins with proper introductions, so please fill out my Inquiry Form to get started. Your form will be reviewed within 24 to 48 hours (except weekends), and then I will reply with an invitation to a complimentary discovery call.

Once I have assessed that the design project you described is a good fit for our design studio, you will receive an email from me with a project proposal and estimated timeline. 

If you wish to proceed, you'll return the signed proposal/contract, and then I'll invoice you for the downpayment on your design project. Then we're all set to start!

Step 2: Design Brief & Strategy Evaluation

We get started! After you have made the down payment, I will send you the link to my Design Questionnaire, which you must fill out completely and in detail. You will also be asked to create a Pinterest board of your visual inspirations. This is a crucial step in the process. Don't worry, I will guide you. 

After you email me your completed Design Questionnaire and curated Pinterest board, I will then email you back if further clarifications are necessary, and we'll set up a brand discovery and design strategy call on Zoom. 

Step 3: Moodboard & Colour Palette

Upon studying your Design Questionnaire and Pinterest board, I will create a Mood Board based on your answers. A Mood Board provides the direction for your design project’s colour palette and overall brand style.  You will get the chance to review the moodboard and color palette and request for refinements until it looks and feels absolutely right.

Step 4: Concept Presentation & Refinement

Once you approve the Mood Board, I will get working on your 2 initial design concepts, which will be crafted based on the factors you have outlined in the Design Questionnaire and your Pinterest board. You will choose ONE (1) of these design concepts for me to further develop and refine, based on your direction and feedback. (It's a very consultative process.)

At this point, you will have the chance to review and request up to three rounds of refinements to your chosen design concept, until you are absolutely happy with it. Any other revisions in excess of the standard three rounds will be billed accordingly.

Step 6: Finalization & Launch

The final step of our Design Process is the Final Design Proof and Payment of the Balance. This is when your design project finally meets your criteria and you are completely satisfied with it! I will prepare the final deliverables — and send you your final balance via PayPal, which I request you pay promptly. 

Once the Final Balance has been paid, I will complete the project and deliver all the brand files, style guides, and associated collaterals to you via Dropbox.

Think we'd be a good fit?

LET'S WORK TOGETHER!

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FOLLOW ME ON INSTAGRAM @FANCYGIRLDESIGNS

What do you want the world to think of when they h What do you want the world to think of when they hear your brand name?

Your brand is your manifesto, your one-word or symbol declaration of who you are and what you stand for. It doesn't have to be true yet, but it's what you want to be, and how you want people to see you. If you're successful, your brand's perception will become its reality.

How do you want your clients to feel when they think of your brand? What perception are you trying to shape? Let me know in the comments!

#branding #quotes #brandvision #creativeentrepreneur #launchpadgroupsg #luxurybranding #fancygirldesigns
Step into the new world of Fancy Girl Design Studi Step into the new world of Fancy Girl Design Studio! The new website is a reflection of my brand's evolution. It's more sophisticated and polished, and it better represents my brand values and commitment to providing customers with the best possible experience. (I do miss the pink though!)

I owe a big thank you to my amazing brand photographer, @zebrajojophotography , for capturing the essence of my brand perfectly. I think she can read my mind now! 

Visit the website today and experience the difference. Oh, while you're there, do try out the brand personality quiz, and share your results!

#webdesign #branding #websitelaunch #launchparty #DigitalElegance #fancygirldesigns #luxurybranding
Creatively adventurous, bold, upscale, and establi Creatively adventurous, bold, upscale, and established. Not an easy set of keywords to visualize, but here's the moodboard and color palette for this talented workplace designer. 

The color palette has very midcentury modern vibes, and one that I am excited to render in a logo design as it's quite unusual! 

#moodboardmonday #moodboard #colorpalette #inspiration #branding #creativeentrepreneurs
I launched my website even though it wasn't 100% r I launched my website even though it wasn't 100% ready. ⁣😳

You know why? It will never be 100% ready. It will never be 100% perfect. Or bug free. Your website will need tweaking, updating, and a zhuzhing up here and there every now and then (as I do with cushions every time I pass by the couch). 

You have more portfolio galleries to share? Post them later. Google will love you for producing fresh content frequently. You want to change your headshots? Go ahead and update them every season if you wish. You can even tweak your copy to make sure it's up to date with your latest offerings. You should be making these updates anyway, even if your website was perfect when you launched it. (but realistically, no website ever is.) 

Have you checked out my new website yet? Don't forget to sign up for fancy mail and get my free guide to website images. 💖

#websitelaunch #fancygirldesigns #brandphotos #launchpadgroupsg #collaborationovercompetition #creativeentrepreneurs #happycreativelife #DigitalElegance 

Photo by the incomparable @zebrajojophotography
gorgeous fringed cushions from @templecandles 
hair and makeup by @gayathrimenon
Guess what, my new website is live, and I've got a Guess what, my new website is live, and I've got an amazing freebie for subscribers! Head over to fancygirldesignstudio.com and sign up for fancy mail to grab this guide. 

As a creative, having amazing images on your website is a non-negotiable. But it can get overwhelming when you don't know where to start. What sort of images do you need? How do you name your photos? How many gallery images should you include? How do you optimize images for SEO?

That's why I created this guide for my clients. Now you can have access to it too. 💖

And once you've checked out the new website, tell me what you think! 

#launchparty #launchweek #fancygirldesigns #fancymail #freebie #webdesigner #launchpadgroupsg #creativeentrepreneur
It is unbelievably easy to use the Generative Fill It is unbelievably easy to use the Generative Fill tool on Photoshop 2024! The latest version of the software has a much more powerful version of the AI and is capable of doing so much more than just remove backgrounds from photos. 

Here are step by step instructions on how I changed the art inside the frame using this tool. All in a matter of seconds. 

And then of course I tried doing it manually and ended up liking the result more. 😂 but that's just me! It really is a very easy tool to use. 

Have you tried it? And can you tell which one is not AI generated? 

Photographed by @zebrajojophotography 

#photoshop #toolsandtricks #photoshoptips #graphicdesign #interiorphotos #styling #aiart #psgenerativefill
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