Bespoke
BRAND IDENTITY DESIGN
Using Psychology & Strategy to help you make your big vision come to life with stunning results
Are you ready to elevate your brand?
You're a creative business owner who has been in business a few years, and you tried to DIY your current logo, or maybe asked an artistic friend to design it for you; but now your business has grown and it's time to elevate. That's where I come in.
Your visual brand identity is a very powerful asset that helps customers identify your brand. A distinctive brand identity design gives your brand an edge - making it instantly recognizable, and evokes the precise emotions you want your ideal clients to feel.
stylish, effective, & timeless
BRAND IDENTITY DESIGN
"A logo is the face of a brand, and the design process is a journey toward
discovering the essence of that brand.”
Robin Landa
just the essentials
Basic Logo Design
Brand Design Questionnaire
Brand Discovery Meeting
Mood Board & Color Palette
Typography System
Primary Logo Design
Secondary Logo Design
Submark/Watermark
Brand Style Guide
INVESTMENT - $2,000
ready to elevate
Brand Identity Development
Brand Design Questionnaire
Brand Discovery Meeting
Creative Direction & Visual Mapping
Everything in the Basic Package
Custom Patterns & Graphic Elements
Stationery Design or Social Media Templates
Brand Manual & Style Guide
Launch Day Graphics
Implementation Plan
INVESTMENT - $5,000
Which one is right for me?
The basic design package is for you if you already have a clear brand strategy and vision, but you need a professional designer to translate them visually. This covers all the essentials you will need.
If you need help gaining clarity in your brand and design direction and understand the value that a strategic design gives your business, you'll need the full service. We'll dive deep into the heart of your brand and figure out the best way to translate that into visual form so your brand attracts your ideal clients.
Either way, you will benefit from my 20+ years of design experience, my psychology training, and my unique collaborative process; ensuring that you will receive a distinctive, strategic, beautiful brand identity.
HAPPY CLIENT
"Pat is the combination of being an incredible human being with tons of experience.I felt welcome and relieved that she would solve my web issue from the first moment. With her calm and sweet voice but full of confidence, she guided me from scratch to culminate in the most beautiful website that I had always dreamed of.
She listens to you, analyzes you, and pays close attention to your brand's DNA to reflect it in your Brand, sharing images and meetings where she guides you through the process and advises you when she knows something you want will not go well. I am delighted, and I will not only recommend her with my eyes closed, but I will continue to use her always for everything related to my Brand."
Marbé Briceno ASID allied, IIDA, ICAA, NKBA|KBIS
| architect in interiors | interior Designer | creative director | CEO
RECENT WORK
Every project is a collaboration. From the strategy to implementation, the goal is to deliver stunning results that give you the confidence you need to raise your prices and attract the right kind of clients.
THE DESIGN PROCESS
Get to know our unique, collaborative method for crafting beautiful brands. The Design Process is an organized flow of activity between you and me, so that you know what to expect during our close creative partnership.
Each step is meant to help you achieve your intentions for the design of your brand, so that it can support you in achieving your goals for your business. These will vary from client to client, since the process is based on every individual client's needs and requirements. My clients are all busy entrepreneurs and so we will adapt our approach and our timeline to fit your schedule.
Any potential working relationship begins with proper introductions, so please fill out my Inquiry Form to get started. Your form will be reviewed within 24 to 48 hours (except weekends), and then I will reply with an invitation to a complimentary discovery call.
Once I have assessed that the design project you described is a good fit for our design studio, you will receive an email from me with a project proposal and estimated timeline.
If you wish to proceed, you'll return the signed proposal/contract, and then I'll invoice you for the downpayment on your design project. Then we're all set to start!
We get started! After you have made the down payment, I will send you the link to my Design Questionnaire, which you must fill out completely and in detail. You will also be asked to create a Pinterest board of your visual inspirations. This is a crucial step in the process. Don't worry, I will guide you.
After you email me your completed Design Questionnaire and curated Pinterest board, I will then email you back if further clarifications are necessary, and we'll set up a brand discovery and design strategy call on Zoom.
Upon studying your Design Questionnaire and Pinterest board, I will create a Mood Board based on your answers. A Mood Board provides the direction for your design project’s colour palette and overall brand style. You will get the chance to review the moodboard and color palette and request for refinements until it looks and feels absolutely right.
Once you approve the Mood Board, I will get working on your 2 initial design concepts, which will be crafted based on the factors you have outlined in the Design Questionnaire and your Pinterest board. You will choose ONE (1) of these design concepts for me to further develop and refine, based on your direction and feedback. (It's a very consultative process.)
At this point, you will have the chance to review and request up to three rounds of refinements to your chosen design concept, until you are absolutely happy with it. Any other revisions in excess of the standard three rounds will be billed accordingly.
The final step of our Design Process is the Final Design Proof and Payment of the Balance. This is when your design project finally meets your criteria and you are completely satisfied with it! I will prepare the final deliverables — and send you your final balance via PayPal, which I request you pay promptly.
Once the Final Balance has been paid, I will complete the project and deliver all the brand files, style guides, and associated collaterals to you via Dropbox.
