Brand vs Portrait Photography

Why a brand photographer can elevate your business

Don’t get me wrong, there are incredibly talented, excellent photographers out there, but would you bring your sick pet dog to a pediatrist? A rather strange question you might think, so probably not. Like in medicine and almost every other industry, you would choose a specialist for a specific issue. The same goes for photography. The better the specialist – the better the results.

Hi there, my name is Silke, I am a portrait photographer specialising in personal branding photography and the face and force behind Zebra & Jojo Photography (www.zebrajojo.com), based in Singapore.

In a world of oversaturated online platforms filled with too many words, our brains intuitively long for instant comprehension. ‘A picture is worth a thousand words’, they say. Personal branding photography is nothing less than visual story telling  to connect with your potential clients and customers on a deeper level to grow your business.

This story, however should be told correctly. It needs to follow a concept. Because there are so many facets that flow into your brand, your cultural background for example and personality, to start with. Then there is your audience, your clients, as well as your product or service, the centre of attention. And don’t forget your vibe, your tone, the most important things when it comes to brand consistency and recognition. These are reasons why I answer every client inquiry with a comprehensive questionnaire.

Who are you?

And that is so much more than just a pretty headshot. You want your imagery to reveal the authentic you in an elevated reality with all the aspects of your personality – the creative and productive, the relaxed and thoughtful but also funny side of you to give your audience a chance to resonate with you. Include props to show off your personality but keep moods and vibes in mind which play a crucial role in brand recognition.

What do you offer to the world?

Although there is love at first sight there is rarely such a thing as purchase at first sight. It takes most consumers seven or more interactions with your brand before a purchase will take place. This statistic depends on you showing up consistently and reaching your audience on a deeper level. As a brand photographer, I aim for emotionally engaging pictures, regardless of service or product. Behind the scenes play a big part in this. After all, who doesn’t want to have a sneak-peek into someone else’s life?

Your Story

Bespoke brand imagery invites your audience into your life and gives insight of who you are and what drives you like our lovely lady here in this brand story. You can see her love for the sea and the clouds, because it connects her with her late mother. And how the loss of her beloved mum inspired her to become a family photographer to help them to preserve their precious time together. And of course the story of the plumeria, which plays a essential role in her brand.

A branding photoshoot can take place in two or more locations, depending on the story we want to tell. It leaves you with a cohesive gallery ready to connect with your ideal customer or client on every online platform there is. As a brand photographer, not only do I have you and your brand in mind, but I also know where your audience is. The only question left to ask is: Are you ready to comfortably stand out from the crowd?

Guest Post by Silke Dietz, a brand and portrait photographer based in Singapore.