BRAND PSYCHOLOGY EXERCISE

This helps provide an in-depth look a the psychology of your brand - your purpose, your values, your brand personality. It will take approximately 15-20 minutes to complete. Grab a cup of tea or coffee (or a glass of wine!) and get comfy!

Name(Required)

First Last

Business Name(Required)

Email(Required)

Instagram ID(Required)

What would the world look like if you worked with every single person who needed your product/service?(Required)

What made you start your business? Why this one in particular?(Required)

What is your desired end result for each customer or client you work with?(Required)

What is unique about you and your business? Why should anyone choose you before someone else? What makes you amazing? (don't be shy... if this is not the space to brag, where else? I'd love to hear it.)(Required)

How do you want people to FEEL when they encounter your brand?(Required)

confident, understood, hopeful, brave, special, admired, connected, impressed, peaceful, happy, bold, liberated, certain, blessed, touched, determined, sexy, glamorous, content, at ease, etc.

I want my brand to LOOK(Required)

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
welcoming
romantic
dependable
lively
elegant
established
nostalgic
flamboyant
uncompromising
feminine
organic
expensive
opulent
graceful
editorial
light & airy
modern
soft
timeless
abundant
relaxed
minimalist
dramatic
serious
cosy

Which tone of VOICE best fits what you want your brand to be?(Required)

What would be the WORST thing for your brand?(Required)

Being trapped in an old way of doing things and never changing.

Being seen as “too corporate”, “out of touch” and “like everyone else”.

Your actions causing negative outcomes in your customers’ lives.

Being seen as boring or irrelevant.

Creating a new product/service that doesn’t do what we promised and fails.

Providing bad information or making uninformed decisions.

Imagine that your brand is a living breathing person. It’s a character in the story of your clients lives. How will it act? Is it a mother-figure, best friend, coach, king, comedian, rebel, wise teacher, mentor, artist, child, tour guide, or a lover? What 3 personality traits would you use to describe it?(Required)

If my brand held a party, it would be...(Required)

a cocktail party at a rooftop bar? an afternoon tea with lots of flowers? a formal ball? a barbecue? what music would be playing?what food would be served? decor? dream it up and describe it!

BRAND PSYCHOLOGY EXERCISE

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BRAND PSYCHOLOGY EXERCISE

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