Branding is likely the reason that you affiliate yourself with certain brands or seem to have an instant connection. One of the reasons this happens is because a business is able to clearly define who they are and what they represent. If you happen to have a business that you’re trying to grow, it is imperative that you understand the significance of branding, which is more or less your brand’s voice and personality. If you haven’t been successful at defining your brand personality or are currently in the middle of rebranding, then this article may be useful to you. It’s going to explore a few branding tips that every growing business needs.
Know What Your Core Message is
One of the first tips to think about when branding your business is what your core message is. This should have ideally been established when you devised your business plan. However, it isn’t set in stone, so you can always revisit it where necessary. It is key that you know what your core message is as that’s what your target audience will connect and relate with. In addition to this, knowing your core message will help you determine the best tone, language, and direction for your content which is also important for SEO purposes. Some tips for defining your brand include asking questions like what your mission is, the benefits and features of your products and services, what qualities you want prospects to associate with your company and what they already think of you.
(Oftentimes it helps to have a vision board when you’re trying to figure out what your core message is)
Ensure Branding Message and SEO are Aligned
As briefly mentioned above, branding is also key for SEO purposes. In light of this, ensuring your branding message and your SEO are aligned is another tip you should take into consideration. This is important because your branding message should determine your target audience, the way you communicate with them, and the sort of content you create, which also influences your SEO strategy. If the two aren’t aligned, it’s likely that you won’t attract the right audiences and you also won’t rank in the search engines for the right things. In case you’re unsure regarding whether your branding and SEO are aligned, perhaps consider doing a detailed content check. You can also do it alongside a technical SEO audits as a means of evaluating the search engine friendliness of your site before changing any content that may not align with your brand.
When branding your business, another tip you should take on board is being as consistent as possible. If not, you could end up confusing prospective audiences as your messaging will likely be all over the place. Some ways that you can be consistent when branding are by blogging consistently if you choose to, creating content that matters to your customers, posting on social media regularly, and keeping your tone, messaging and standard the same throughout all of your platforms.
Branding is key at every stage of your business, but it’s also very critical in the early stages. This is when people are being introduced to your brand, so it’s imperative that you know who you are and what you represent. Once you’re able to effectively share your brand with the world, it should give you clearer direction regarding what direction to grow in.
What other branding tips do you wish to share? Do let me know in the comments!