PROJECT: FULL BRANDING SUITE + SEMI-CUSTOM WEB DESIGN
Desert Blooms Flowers is a floral supply and design company based in Arizona (hence the name!). Shelleen, the lovely owner, grew up around flowers all her life, and has had 15 years of experience in the business. She wanted a brand identity that represented the lush, luxurious, elegant floral arrangements that she’s known for in the business.
MOODBOARD
The color palette is very soft, romantic, and feminine. We were inspired by colors found in cacti and succulents.
LOGO DESIGN
The logo is lush, classic, and features hand-drawn illustrations with her favorites: peonies & succulents.
My favorite is the monogram that I designed for her! This is so versatile and can be used on stamps too.
BRAND GUIDE
WEBSITE DESIGN
We continued the same aesthetic over to her website design. Shelleen opted for my semi-custom design service, using the Olivia Grace template. Customized to fit her brand colors and content, it turned out really nicely!
The full screenshot of the homepage is below. You can see how much Shelleen really loves flowers! Do check it out.
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