There’s a major design trend making the rounds in graphic design lately that I think deserves special mention because it’s just so pretty! I’m talking about florals. They’re everywhere, and not just in the usual wedding or perfume-related images either. The botanical images are either watercolors or digital illustrations, and there’s a profusion of them. There’s no way you can’t notice it! It makes me so giddy because it’s everything I love.
Mind you, not everyone gets it right. The key, as always, is balance. If you pair a gorgeous abundance of floral art with equally elaborate typography, you definitely missed the point. The secret to making it look current and on trend is to pair it with geometric blocks, and modern typefaces to stop it from looking over-the-top Victorian. And yes, as always, lots of white space.
Here are a few select designers who are slaying this look. (In no particular order.)
Judit Besze, Hungary
I love her use of vintage botanicals mixed with brown kraft paper. Notice how she uses very modern typefaces, manages to keep the look really fresh and modern even if the artwork is very Victorian. I swoon every time I look at this!
Cristiane Amaral, Brazil
I am totally crushing on this brand identity design! Isn’t it amazing how the designer kept the look almost minimalist despite the floral elements? Geometric blocks, check. Simple typeface, check. Use of white space, check, check check.
Paula Mastrangelo, Netherlands
I was drawn to the colour palette on this brand identity design. The floral pattern would have been overwhelming if not for the clever use of a limited colour palette, and again, white space and simple typography. Did you notice the business card design and envelope lining? It’s gorgeous!!
For more floral inspirations, please check out the special Pinterest board I curated filled with more amazing floral designs. And do follow me on Pinterest! You know you want to.