PROJECT: BASIC LOGO DESIGN
EB Homes and Design is a home staging and home styling design company offering their services in Ontario and the surrounding areas. Erin Bell, the owner and lead interior designer, wants clients to see her company as a full service option – she can help them prepare and sell their home (maximizing their return and achieving this in the least amount of time), then guide them in turning their new house into a home. We kept all this in mind when we worked on creating her brand new logo & brand identity.
Erin wanted a logo that is stylish and current but also something that will be timeless. She wanted her brand to be warm and approachable, and have a happy feel. This is why her color choices are brighter (but not too bright) and have lots of warm greens.
MOODBOARD
The moodboard is a happy mix of greens with a touch of gold and cream. That geometric divider is the inspiration for her icon.
We initially thought of using a lily of the valley as a symbol because it’s her favorite flower, and it’s also a play on her family name, but decided that it made the logo look like it was representing a florist or wedding planner, so we ditched the idea.
LOGO DESIGN
Here is the complete logo set (one of the earlier versions showing color choices, which Erin found too dark/muted). We later revised this to use the happier colors in her moodboard.
BRAND GUIDE
This is the brand guide showing the final logo versions. My favorite is the secondary logo! I think it will look great on her website header.
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