CLIENT: Elle Audrey New York
PROJECT: LOGO AND WEBSITE DESIGN (Full Branding Suite)
LINK: elleaudreynewyork.com
Lauren Beamon started Elle’s Couture Events in 2010, a chic, stylish, and modern wedding and event planning design firm serving fabulous clients in New York, NY and beyond. The company plans picture perfect weddings and events for chic modern couples looking for a unique experience for themselves and their guests. Throughout their 7 years in business, their work has been featured in several publications and top wedding blogs.
Recently, she decided that a major rebranding was in order, and decided to change the name to Elle Audrey New York, as an ode to her grandmother, whom she credits for her love of parties and decorating . She approached me early this year for help with her new logo and website, and I couldn’t have been more excited!
Lauren knew exactly what she wanted: a sophisticated brand identity design in black, white, and gold.
THE MOODBOARD
I was in love with her Pinterest board! Lauren is a woman of impeccable style, and it shows in everything she touches.
LOGO DESIGN
This was the first time I had logo envy on any of my client work. Lauren wanted a monogram in a sophisticated serif. She wanted to make sure the logo would be classic and glamorous, without being overly feminine. I was so happy when she approved the initial design right away, because I was already in love with it myself. On hindsight, I think it was really easy to design for her because she communicated herself really well, and knew exactly what she wanted.
THE BRAND BOARD
STATIONERY SUITE
THE WEBSITE DESIGN
Elle Audrey New York has one of the most extensive and impressive portfolios in anyone I have worked with. They have done so many glamourous weddings and events in NYC, and so they didn’t lack for photographs! On top of that, they also had the best on brand styled shoot ever. We used these photos carefully throughout the site. (It was hard to choose – they were all amazing!)
Lauren wanted to showcase photos of different widths for her homepage slider, so I used a carousel that looped horizontally, showing all her photos in an unbroken stream, instead of one by one.
Here is the entire screenshot of her homepage, showing all the different sections.
Another page I wanted to highlight is the Services page, which is inspired by the homepage, with different sections, all full-width. Lauren helped pick out the photos used here, and her choices were just perfect.
To see more details, do check out their website! Their portfolio is amazing. It was such a privilege to work with someone of her caliber, and I am so proud of the result! Not to mention that she gave the sweetest shoutout in her Instagram page:
So it’s happened!!! We are officially Elle Audrey New York and I am beyond excited to share the good news!! My darling, my sweet @patfancygirl .. The words thank you are not nearly enough. You are my fairy god mother of design… pure genius. You’ve graced me with your fairy dust.. my team and I are so excited about our new chapter and we have you to thank!!
