One of my favorite web and logo design projects from last year! Jaclyn Michelle Events is a full-service wedding planning boutique based in Denver, Colorado. She worked with Ginny Krauss for her brand strategy, and completely rebranded from the former business name, Beyond the Bouquet. From their strategy sessions, we found out that Jaclyn wanted a brand that was elegant, classic, romantic, with a bit of a whimsical touch in the form of a handwritten calligraphic font. Right up my alley, in other words!
I love the rose tones in her color palette. Green and pink always works together, and these hues are just perfect for each other.
For her logo design, I wanted to inject elements that reflected not just her business, but also where she’s located, so I drew flowers that are commonly associated with Colorado.
This is my final rendering of her logo, putting all the elements together in a classic, elegant design.
Jaclyn really wanted a high-end look to her website. Her aim was to attract brides that are wanting more of a full service & fully involved wedding planner, instead of the DIY type. She wanted a very clean and polished design that draws on the imagery as the highlight of the site, with lots of white space. (I did a couple of Hallelujahs when I read her instructions!)
This is how here website looked BEFORE we worked on it:
And this is how her website looks NOW:
It is much more elegant and modern, and is a much better frame for her images. Thankfully, Jaclyn had tons of amazing images that could speak for her work perfectly! I used the floral motif as accent in all her pages, to keep everything on-brand.
Do check out her website, her galleries are amazing! Ginny did such a fantastic job with her brand strategy, that it was so easy for me to focus on designing a gorgeous visual brand identity for her.