A Planned Affair is a wedding management company based in Indianapolis, and is owned by Kai Taylor. Kai approached me to redesign her website and give it an elevated look that would show her attention to detail, and fun-loving personality. We worked together to plan not just the overall design, but also her content and styled photos. (We even planned her outfits!)
I always like to start with a moodboard. Even if this isn’t a branding project (Kai already had a logo.), I wanted to make sure that I had a visual guide for the overall style that the client wanted to project. Her Pinterest board was filled with all sorts of pretty — but on-brand pretty!
The homepage layout shows off her pretty styled shoot photos, with some fun watercolor elements & animations added in. The same design elements are also present in the rest of the pages. I made sure the website is easy to figure out, and easy to navigate. Call to action areas can be found on all pages, so viewers know exactly where to go next.
It was really great working with Kai! She really knows what she wants, and is very good at expressing her ideas. I’m so lucky to have clients like her!
Do check out her website here to see all the details and the hard work we put in it.