Featured Project: AfterLove Doula

I had the pleasure of working with Kelli Duran, founder of AfterLove Doula, on her website design earlier this year.  She was previously working with another designer, and it didn’t work out for some reason. (I didn’t ask why, but this isn’t the first time that happened – I’ve had a few clients who came to me after another designer had failed them.) Kelli had very clear ideas about what she wanted for her website – it had to be soft, welcoming, and remind one of the bliss of new motherhood.  She had all these lovely brand photos, so it wasn’t difficult to come up with a suitable look.

THE CHALLENGE

She wanted banner images that would be overlayed with the logo and menubar, but she wanted the logo to be centered, and the menu split on either side. The banner images would be present on each page, not just the homepage, and have the page title overlayed as well. Kelli also wanted to include tons of information about her services, because it wasn’t widely known yet. Her site also had to be a resource for new moms, and not just a source of information about postpartum doula care.

MOODBOARD

She had the loveliest color palette of soft lavenders and lilacs! These colors are all over the website – as buttons, borders, overlays, and text colors.

LAYOUT

Soft colors and a strategic layout, with typography & colors consistent with her logo — these characteristics define the homepage of AfterLoveDoula.com. (All these baby pictures made my ovaries cry! ) The homepage is informational, giving the first time visitor an idea what the service is all about, and directing the path to all the important pages to discover/explore more information.

Other pages, such as the about page, above, have the same header layout, but with a shorter banner height.  Images are all framed with an inner border of lilac, and testimonials are all overlayed on the cutest images! I softened them by adding a semi-transparent color overlay. (Did you see those cute baby toes?!)

Do check out the site!  Warn your ovaries though. 🙂  The website is of course, mobile responsive, and built on the Genesis Framework. I really love how it came out, and I’m so proud of this project.