Hello lovelies! I have been MIA from the blog for a long time because of my hectic schedule. It’s all good though! How have you all been? I’m so excited to feature this brand identity and website design project!
ART (Aesthetic Reconstructive Tattoos) of Ohio offers elite semi-permanent cosmetics: hairstroke eyebrows, lip color, but its primary specialty is 3-dimensional nipple tattoos for breast cancer survivors. How cool is that? I was really excited when I got the inquiry for this project!
For her company’s logo and brand identity design, my client wanted a look that was very upscale, stylish, sophisticated, and modern (very fancy!). She chose a very elegant palette of grey, blush, and copper — I love love love the color palette!
Here is the mood board and color palette that I came up with based on her Pinterest board.
It’s so pretty, isn’t it? I just love how elegant the soft neutral colors look together, with a splash of metallic copper as an accent.
We started with the logo design, naturally. Amy, the client, wanted ART to be the most prominent element, with the whole company name written below. Here are the design options I presented to her.
This is the final design she chose. I used a textured copper background that looks very much like brushed metal.
This is the brand guide, showing the different logo variations and the color palette, typography, and overall style. (I give this to all my branding clients.)
I also designed her website, which is built on the Genesis Framework, and totally mobile responsive. I love how all the colors came together in her website design, and that she gave me a lot of freedom with the layout. The website has a lot of white space (which are not necessarily white), and I increased the letter spacing on the text to give it a very airy and modern look. The homepage features a full-width slider with her captions overlayed on it, and an introduction to her services. The same look is applied to the rest of her pages.
It was great to be part of this project. I found it really amazing that this type of service is now available to breast cancer survivors.
Do check out her website!
