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Featured Project: ART of Ohio

October 7, 2016 by Patricia Leave a Comment

Hello lovelies! I have been MIA from the blog for a long time because of my hectic schedule. It’s all good though! How have you all been? I’m so excited to feature this brand identity and website design project!

ART (Aesthetic Reconstructive Tattoos) of Ohio offers elite semi-permanent cosmetics: hairstroke eyebrows, lip color, but its primary specialty is 3-dimensional nipple tattoos for breast cancer survivors. How cool is that? I was really excited when I got the inquiry for this project!

For her company’s logo and brand identity design, my client wanted a look that was very upscale, stylish, sophisticated, and modern (very fancy!). She chose a very elegant palette of grey, blush, and copper — I love love love the color palette!

Here is the mood board and color palette that I came up with based on her Pinterest board.

color board for ART

It’s so pretty, isn’t it? I just love how elegant the soft neutral colors look together, with a splash of metallic copper as an accent.

We started with the logo design, naturally.  Amy, the client, wanted ART to be the most prominent element, with the whole company name written below.  Here are the design options I presented to her.

ART LOGO concepts

This is the final design she chose. I used a textured copper background that looks very much like brushed metal.

ART full set

This is the brand guide, showing the different logo variations and the color palette, typography, and overall style. (I give this to all my branding clients.)

BRAND BOARD ART OHIO FGD

I also designed her website, which is built on the Genesis Framework, and totally mobile responsive.  I love how all the colors came together in her website design, and that she gave me a lot of freedom with the layout.  The website has a lot of white space (which are not necessarily white), and I increased the letter spacing on the text to give it a very airy and modern look.  The homepage features a full-width slider with her captions overlayed on it, and an introduction to her services.  The same look is applied to the rest of her pages.

homepage-artofohio ART of Ohio Responsive screenshot

It was great to be part of this project.  I found it really amazing that this type of service is now available to breast cancer survivors.

Do check out her website!

Filed Under: Featured Projects Tagged With: branding, graphic design, logo design, website design

About Patricia

Creative director, brand designer, artist, and mum of two living in Singapore. I blog about my passions, which range from interior design, art, colours, typography, and all things pretty!

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Hi, I’m Patricia, the girl
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Are you swooning yet? 😍 Collaborating with a c Are you swooning yet? 😍

Collaborating with a client who embodies elegance and luxury is such a rare delight! I could almost forego making a moodboard for this project. Almost!

Truth be told, how else would I subtly announce that I'm working a project as enchanting as this? 

#moodboardmonday #moodboard #inspiration #luxurybrands #weddingpro #fancygirldesigns #digitalelegance #elegantbranding #luxuryweddingplanning #quietluxury
There is SO much to be grateful for this year. I a There is SO much to be grateful for this year. I appreciate all of you for the conversations, the inspiration, and most of all for supporting my creative journey. The community of creatives I found here on Instagram is something I treasure and am thankful for each day. 

Happy Thanksgiving to my friends, family, my business besties, and wonderful clients in the U.S. --- please eat an extra slice of pie for me! 

#thanksgiving2023 #thankful #grateful 

photo taken by the incomparable @zebrajojophotography
The transformation of the website for @thelampshad The transformation of the website for @thelampshadehouse is complete! With a fresh new look, a lovely new colour palette and refined typography system, better optimised pages, and more intuitive navigation. 

Swipe to see the before and after transformation! 

#shopifydesigner #webdesign #launchpadgroup #happycreativelife #sgdesigner #lifestylebrands #onlineshoppingsg #uxdesign #fancygirldesigns
You don't have to be restricted to black and white You don't have to be restricted to black and white or beige and neutrals if you want to be seen as a high-end brand. 

Consider your other keywords, and the personality you want to convey. 

Luxury doesn't mean boring. 

#branding #colorpalette #brandstrategy #inspiration #digitalelegance #colorpsychology
This shopify website design gives me fall-vibes be This shopify website design gives me fall-vibes because of the colours, but it's for @nutbite.sg - selling healthy snack options made with real, simple ingredients in a range of flavours. 

Can't wait for it to launch! 

#webdesign #shopifydesigner #launchpadgroup #webdesigner #launchparty #happycreativelife
If there ever was a quote that sums up why you nee If there ever was a quote that sums up why you need to rebrand, it's this. (Also, was it really Leo DiCaprio who said it? But I digress.)

Just like that sharp suit you've been eyeing, your business needs a makeover every time it grows. Don't let your brand get stuck in a rut. Embrace change, shed the old skin, and step into the spotlight as the creative business mogul you were meant to be.

#branding #brandingquotes #typography #luxurybranding #digitalelegance #happycreativelife #inspiration
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