The Balloon & Event Construction Company is an award winning balloon decor company based in North East Florida. They use balloons, fabric and lights to bring their clients’ vision to life.
They wanted a modern take on their old logo, which is already very well-known in their area. We sought to create a more fun, updated feel with fresh colors, new typefaces; to make it more fun & festive while keeping it professional. Her ideal client is primarily corporate, & they wanted to appear fun, just not so left field.
As usual, Ginny Krauss did a fabulous job with their brand strategy, and took out the guesswork from mine!
MOODBOARD & COLOR PALETTE
The color palette is basically composed of rainbow colors, but the main color is navy, followed by honeysuckle pink and bright green. Isn’t it a fun moodboard?
LOGO DESIGN
We did several iterations of the logo design, refining the details to get just the right look. This is the final primary logo design:
BRAND GUIDE
I also created fun patterns in their brand colors, and coordinating submarks in 3 color variations.
STATIONERY SUITE
Naturally the brand collaterals would be as fun as the logo! The client had the most amazing brand images done, so I used them liberally throughout.
WEBSITE DESIGN
Most all balloon company sites are very generic looking, and Blenda wanted to truly stand out with a fresh, fun and modern feel. They wanted the site to truly reflect a celebration! Her oh so fun brand imagery were absolutely perfect, and we used them all over.
I also made sure that the website would be easy to figure out, easy to navigate. And also, fully mobile-responsive.
