One of the first complete branding projects we finished this year is the logo and website design for Basic Bash Events. I connected with Kayla over on Instagram and was so happy to receive her inquiry late last year. Kayla, the owner and lead designer, is so easy and pleasant to work with!
Basic Bash Events is a wedding planning and floral design boutique in Omaha, NE. They wanted a logo that was modern, feminine, bright, personal, and happy; in order to appeal to their target market. Since their ideal client is young (20’s to 30’s), they wanted to make sure that their brand conveyed a very youthful, playful vibe. I worked with them over the course of a few months to come up with a brand identity design and website that reflected their vision.
Here is the moodboard and color palette: (I LOOOOOOVE the colors that they chose!)
They were inspired by the top right image, with the hombre curtain and gold shelves. (Truth be told, it made me want to redecorate my living room too!). The palette is sweet, fun, playful, and pretty!
LOGO DESIGN
For their logo, I designed a hand-written typography paired with a classic font. Because the company also offers floral design, we had to add some flowers on it too. Kayla didn’t want anything handpainted, preferring vector roses for their graphics.
Here is the brand board with the complete logo set:
STATIONERY SUITE DESIGN
I included two patterns, one a happy stripe, and the other a seamless pattern of their roses. Here is the stationery suite design, showing how the patterns are used.
WEBSITE DESIGN:
They wanted the website to feel personal and professional, organized, and also mobile responsive. We used the brand elements all throughout, and made sure that the overall look was consistent.
The homepage needed to be catchy and fun, with links to important pages. The banner image features one of their styled shoots, with the colors of the bouquet perfectly coordinating with their brand colors. The welcome message perfectly captures what their business is all about – so viewers will have a clear idea what Basic Bash Events is, right from the home page.
For more details, check out Basic Bash Events here.
