Featured Project: Blushious London

This was one of my favourite projects ever, and I can’t believe I haven’t featured it yet! Francesca approached me last year to design her logo and website.  She was in the process of opening a beauty salon in London at that time, and mentioned that it was going to be in a very classic French theme. The interior design theme is ornate silver mirrors, silver and ornate glass jars and bottles, off-white paint and very very pale pink roses. Doesn’t it sound lovely?!

She initially wanted a pale pink and ivory palette, but then changed her mind midway and opted for a black and ivory/ black and white color scheme instead.  She was going for a very elegant, exclusive, chic and luxurious look, reminiscent of Jo Malone and Chanel.  Here is the mood board I curated out of her Pinterest board.

 

 

In the end we came up with two versions of the logo. One with an ivory background, and one with a white background.  It was Francesca who specified the bow detail with thick ends, even making sure the proportions were just as she envisioned. The slight sheen to the letter B mimics the satiny finish of the bow.

 

Here is the brand identity guide I made for her logo and site design.After finalizing the logo, we went on to design her website. Francesca wanted a clean, elegant site that was easy to navigate and easy for her to maintain and update. Francesca knew exactly what she wanted and was very precise in her instructions.  Like all my websites, I built the Blushious site on the Genesis Framework, and made sure it was mobile responsive.  I really love how everything turned out!

 

What do you think? Let me know in the comments!