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Featured Project: Dayo Onas Weddings & Events

July 18, 2017 by Patricia Leave a Comment

I love it when a past client comes back years later for a redesign.  It tells me that they take their branding seriously, and want to keep up with current trends.  If you are a creative entrepreneur, staying on trend is important – so you’re going to want to keep your logo and web design fresh and up to date.

I think this is a constant struggle among creatives though – the pull between a classic, timeless design, and one that’s trendy and current.  If you choose the former: on one hand you’ll have a logo that will never go out of style, but on the other hand it might be considered boring and unimaginative.  A trendy design, on the other hand, shows that you are keeping up with what’s current, but you will have to change it before it goes out of style; that means investing in a redesign every couple of years.

My advice? Do what you think is best for your brand. Do you want to be perceived as avant garde and fearlessly creative?  Or classic and elegant? (I’m not saying avant garde isn’t elegant, mind you.)

Dayo Onas belongs to the fearless kind of creative entrepreneurs.  She and her team provide luxury and signature event planning and floral design.  Their events are glamorous and filled with luxurious details.  She therefore wanted a logo and website design to match.

We started with the logo design questionnaire, which is very detailed, and she also submitted a curated Pinterest board with all of her visual inspirations for her new logo.  I took all of these and created a moodboard that would guide the whole project.

THE MOODBOARD

The overall look is one of glamor and sophistication, with only black, white, and glittery gold. (She was very sure about this.)

THE LOGO DESIGN

Dayo wanted a logo design that included a modern calligraphic script paired with an elegant serif.  We added a monogram that they can use as a submark.

THE BRAND GUIDE

Luxurious logo design for Dayo Onas Weddings & Events by Fancy Girl Design Studio

THE WEBSITE DESIGN

From the start, Dayo told me that she wanted a website design that was luxurious and unique.  She wanted viewers to be able to get a feel of their design style just by looking at the website. We were definitely not going for a minimalist look here. She asked me to use liberal amounts of glitter wherever I could. 😉 This was a bit of a challenge for me because my own aesthetic calls for removing extraneous embellishments. But of course I have to let go of my own bias in order to give my client what they want. After all, I’m not designing for myself here. 🙂

Thankfully, they had the most amazing portfolio that didn’t need much ornamentation to showcase.  They weren’t kidding when they said they specialized in luxurious events! We had a hard time even narrowing down the choices for the homepage slider, and we were going for maximum impact.  In the end we chose images that were glamorous, and showcased both weddings and floral design.

Website Design for Dayo Onas Events by Fancy Girl Design Studio

On the homepage, the menu bar is pushed down below the slider, with the logo sitting nicely at the top. I added some animation so the elements below will also catch attention once you scroll up.

Dayo Onas Website Design

The portfolio page is filterable by category, so viewers can sort them if they want to view only floral design, or events.

There are so many other elements all over the site – custom pin it buttons, a custom scroll to top button, calligraphic social media links, among others. Do visit her site to check it all out! It is fully mobile responsive, of course, and built on the Genesis Framework.

Filed Under: Featured Projects Tagged With: custom website design, get fancy, logo design, website design, weddings, wordpress

About Patricia

Creative director, brand designer, artist, and mum of two living in Singapore. I blog about my passions, which range from interior design, art, colours, typography, and all things pretty!

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Hello and Welcome!


Hi, I’m Patricia, the girl
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I love pretty things, clever words, fonts, colors, the Oxford comma, and exclamation points!
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Are you swooning yet? 😍 Collaborating with a c Are you swooning yet? 😍

Collaborating with a client who embodies elegance and luxury is such a rare delight! I could almost forego making a moodboard for this project. Almost!

Truth be told, how else would I subtly announce that I'm working a project as enchanting as this? 

#moodboardmonday #moodboard #inspiration #luxurybrands #weddingpro #fancygirldesigns #digitalelegance #elegantbranding #luxuryweddingplanning #quietluxury
There is SO much to be grateful for this year. I a There is SO much to be grateful for this year. I appreciate all of you for the conversations, the inspiration, and most of all for supporting my creative journey. The community of creatives I found here on Instagram is something I treasure and am thankful for each day. 

Happy Thanksgiving to my friends, family, my business besties, and wonderful clients in the U.S. --- please eat an extra slice of pie for me! 

#thanksgiving2023 #thankful #grateful 

photo taken by the incomparable @zebrajojophotography
The transformation of the website for @thelampshad The transformation of the website for @thelampshadehouse is complete! With a fresh new look, a lovely new colour palette and refined typography system, better optimised pages, and more intuitive navigation. 

Swipe to see the before and after transformation! 

#shopifydesigner #webdesign #launchpadgroup #happycreativelife #sgdesigner #lifestylebrands #onlineshoppingsg #uxdesign #fancygirldesigns
You don't have to be restricted to black and white You don't have to be restricted to black and white or beige and neutrals if you want to be seen as a high-end brand. 

Consider your other keywords, and the personality you want to convey. 

Luxury doesn't mean boring. 

#branding #colorpalette #brandstrategy #inspiration #digitalelegance #colorpsychology
This shopify website design gives me fall-vibes be This shopify website design gives me fall-vibes because of the colours, but it's for @nutbite.sg - selling healthy snack options made with real, simple ingredients in a range of flavours. 

Can't wait for it to launch! 

#webdesign #shopifydesigner #launchpadgroup #webdesigner #launchparty #happycreativelife
If there ever was a quote that sums up why you nee If there ever was a quote that sums up why you need to rebrand, it's this. (Also, was it really Leo DiCaprio who said it? But I digress.)

Just like that sharp suit you've been eyeing, your business needs a makeover every time it grows. Don't let your brand get stuck in a rut. Embrace change, shed the old skin, and step into the spotlight as the creative business mogul you were meant to be.

#branding #brandingquotes #typography #luxurybranding #digitalelegance #happycreativelife #inspiration
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