Featured Project: Flaire Weddings

Cassie and Brooke, the power duo behind Flaire Weddings, were the sweetest clients one could ever hope for! They approached me to design their website and had me swooning at all their lovely brand images. Their style is completely on point, and it shows! They made my job so easy because (and this is no surprise as they are wedding planners) they were so organized and prepared all the images and copy for the website even before they approached me. Plus, they actually invested in fabulous branded images, so everything looks absolutely perfectly coordinated to the littlest detail. If they’re even half as organized when they plan weddings, I just can imagine how happy their clients are!

I created this moodboard to guide me when designing their website. Their brand imagery by Laura Foote were all I needed as inspiration, as you can see from the images in the moodboard. Their logo designer already created these lovely patterns for them as well, and we used some of them in the website design.

In keeping with their logo and brand identy, we kept all the website elements light and delicate. I used their patterns and colors all throughout, and we managed to showcase as much of their branded imagery as possible.

THE HOMEPAGE

The homepage includes a slider of carefully chosen images from their portfolio, followed by an introduction to their company, and important links. I designed watercolor backgrounds for their buttons that match the overall look, and used lots and lots of white space to keep the look light and soft.

This was their old homepage:

THE PORTFOLIO INDEX PAGE

They have one of the most amazing portfolio galleries ever! I couldn’t stop looking at their images. The portfolio index page has thumbnails that link to the individual albums. We used a mosaic gallery style which looks really great.