This was such a fun project to work on! Katie Lutz, the amazing woman behind fromshorestoskylines.com, approached me late last year to redesign her blog and create a new logo as well. Her blog is a travel and food blog that focuses on sustainable travel, connecting to cultures through food, and tools and resources for travelling. She writes with a lot of humor, and injects so much of her personality into her writing.
She wanted a simple yet creative design with lots of custom widgets on the homepage to showcase various categories. We started on the logo, which she wanted to be handpainted, to represent her blog name. I love her choice of colors! This is the color inspiration board we worked with. (All images from the client’s Pinterest board).
This is the brand board that I created for her:
I built her custom theme on the Genesis Framework, of course, like all my other WordPress themes.
It is mobile responsive, clean, organized, but feels warm and friendly. This is how her custom homepage looks.
Do check out her site!