Karen Hesmondhalgh is a Fine Art and Documentary Photographer based in Manchester, U.K. Her style is very classic, romantic, dreamy, and elegant, and she wanted a logo and website to reflect that. I really loved working with her, because she has a very ‘fine art’ sensibility. Elegant, artistic, creative, expressive and graceful. That’s how I would describe her. And that’s what we strived to convey in her logo and website as well.
The mood board, which I gathered from her pins, has a gorgeous palette of soft greens and gold. I love the overall lightness and elegance of the images she chose!
For her logo design, she wanted a flowing calligraphic style with swirls and flourishes. As old world romantic as we could get without being ostentatious.
BRAND BOARD
We carried over the classic, romantic style to her website design, but kept everything clean and as minimalist as possible. I used a textured soft green background, and added custom borders to her images all throughout the site. The homepage is simple and yet fancy.
I love that her photography style really matched the aesthetics of the site and vice versa!
The website design for Karen is mobile responsive, and looks great on all devices. Even if we used some fancy calligraphic webfonts, we made sure that they were still easy to read even on small devices.
It was such a privilege working with such a lovely client! Do check out her website!
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