One of the more interesting projects we worked on last year was the new brand identity and website for Kristine Angelone, a realtor from Ocean County, NJ. We opted for a very soft, beachy vibe for her website and brand, because her goal was to invite people who are dreaming of the beach life to move to her area (and hire her for her local knowledge and expertise!).
MOODBOARD AND COLOR PALETTE
My client, Kristine Angelone is an established realtor with over 20 years of experience, and she is disarmingly charming and warm for someone so successful. We worked together to develop her personal brand identity, and one of the marks I designed for her is a monogram. At first she couldn’t imagine how her initials could work as a monogram, but I was confident there was a way to make it work. (I love a challenge!) This design incorporates her warm nature, the area she serves, and her level of experience. A tall order for an emblem, I know! 🙂
Soft curves and soothing colors give her brand a warm, welcoming feeling.
We planned the website carefully to reflect not just her warm personality, but more importantly, show her expertise and local knowledge. Kristine’s market is young – young families looking for a safe and beautiful place to raise their kids.
The whole vibe had to be elegant, but welcoming, and easy to navigate.
The homepage opens with a carefully directed video that Kristine and I planned in detail, showing off the vibe and lifestyle in this amazing, laid back beach town. Her brand photos also show the same mood, the same warm, relaxed feeling. I almost wanted to move! Do check it out here, or by clicking on the image above.