I shouldn’t play favourites, but there are some clients that I just LOVE working with. One of those is Ginny Krauss, otherwise known as The Wedding Concierge. Ginny provides online presence services for wedding professionals; sort of like a virtual assistant who specializes in the wedding industry; and she’s very good at what she does. It’s amazing how her business has grown in just a year!
Ginny and I worked on her website last year, but her logo at that time was designed by a friend of hers. I just did a few edits to it, but she retained the old logo until her first anniversary this year, when she asked me to redesign it. This is her old logo:
It had a very classic feel to it, but Ginny wanted a different shape and color, as well as a slightly more modern look. She loved the As Featured On badge that I designed for her a few months back, and wanted the same feel for her new logo. This is the brand board that I came up with as a result of our collaboration. It’s very feminine, and very much inspired by weddings.
New logo for The Wedding Concierge.
We also designed new business cards. I used the lace pattern on her website as a border on her cards to make the branding consistent.
And of course, we also updated the logo on her website. Look how all the elements work together!
Aside from the logo redesign, Ginny also wanted a custom illustration for her Facebook timeline cover. Her outfit here is inspired by the one that she’s wearing on her About Me picture on her homepage.
I’m so glad she loved both the illustration and her new logo!
