I’ve wanted to post about this beautiful project for the longest time, but I’m trying to get my featured project posts to be in some sort of chronological order. Can anyone relate? Please tell me I’m not the only crazy one here!
Katie is a former client who approached me again early this year for a redesign of her logo. She’s a wedding photographer who specializes in soft, romantic, candid shots, and she wanted a logo that would convey that. She went for a classic, romantic and artsy look that wasn’t overly trendy.
The first thing we did was determine the colors that we’ll be using. Here is the color inspiration board that I put together based on the mood board that Katie sent. The predominant colors are pale gold, grey, white, blush, and taupe. It’s such a romantic palette and I think it perfectly fits her vision.
I then started working on the design by sketching the form for a wreath that would encircle her monogram. I already had a pretty good idea of the overall look based on her design brief. She was really good at communicating her needs across. Of course, it also helps that we’ve worked together before.
There was a lot of back and forth on the logo design because Katie is a perfectionist, which I respect. But these revisions were on the small details, like switching the fonts over, and where to place the colors.
Katie finally settled on the pale gold, grey and taupe; and fell in love with the script font we used on the word ‘photography’, so it was just a matter of choosing the perfect classic block font to pair with it.
THE FINAL BRAND STYLING