I can’t believe I haven’t shared this yet! It’s one of my favorite design projects ever! Makini Regal is a creator, entrepreneur, wife and mum with the most fabulous taste. She owns Makini Regal Designs, an upscale Brooklyn based event design company that specializes in floral, event and interior design. Makini offers floral design workshops and private classes to aspiring designers and flower enthusiasts. Since having a baby last year, Makini wanted to expand into a more general lifestyle brand with blog topics ranging from weddings, home decor, beauty and fashion to the behind the scenes of running a business while balancing being a wife and new mother.
Makini and I worked together to design a brand new logo and blog that would convey her elegant style, her love for florals & decorating, and her new role as mother.
MOODBOARD
The color palette is soft, stylish, and elegant, with muted pinks and neutrals accented with charcoal and rose gold.
LOGO DESIGN
Makini knew exactly what she wanted – a logo that was a mix of a stylish, modern script, and an elegant serif in a metallic rose gold. We experimented with several script fonts until we found one that was just what she had in mind.
BLOG & WEBSITE DESIGN
We carried over the look on to her website and blog. The homepage highlights important pages, her gorgeous styled images, and a newsletter sign up form, and her latest posts.
The inner pages were also styled to match, with a nice interactive “fun facts” section on the About page. We wanted to emphasize that this was a lifestyle blog, and not just about floral design, which is what she’s famous for. Makini has a great brand strategy, and her social media presence also evolved with her brand.
Do check out her site! It’s powered by WordPress, and is built on the Genesis Framework, like all my sites.
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