Branding and website design for realtors is so different from that of creatives. This is where personal branding really plays a huge part. It’s less about one’s artistry; it’s about one’s personality and likeability, as much as it is about skills and expertise.
Melissa DeSantis is a top realtor in Monmouth County, NJ. She’s been in the business for over 20 years, and has reached a level of success that others can only dream of. We had to show that in her brand identity, using a sophisticated color palette, high contrast fonts, and a modern, upscale logo worthy of the market leader that she is.
The website is modern, glamorous, sophisticated, and designed to showcase her expertise, while leading site visitors through a journey of discovery. It is easy to navigate, with easy to find calls to action.
We used luxe finishes all throughout – metallic marble backgrounds, gold foil buttons, sleek animations, and a very sophisticated black and white palette. Built on WordPress, and optimized for mobile viewing, naturally.
Do check it out!