Ethel, the owner of Style Me Little, started her business in typical mompreneur fashion – she was looking for hair accessories for her own daughter to use. Back in 2011, there were very few choices, and she would find herself buying hairpieces, tearing them apart and assembling it again so it will fit her daughter better. From there, it grew to a huge business.
Here is Ethel and her pretty daughter who inspired the business.
Her company was previously called Celestina & Co, and I also designed their old website. Here is a srceenshot of how it used to look:
I don’t even remember how long ago this was. But this used to be one of my favourite projects in terms of colour and style. Ethel wanted a clean and classic look, that was as girly has her products. What made such a huge difference in the site was her use of professional quality photographs. They showcased her products really well, and gave her website a very upscale look.
I asked Ethel some questions regarding the rebranding. Here’s what she said:
Your company was called Celestina & Co before, what made you change it to Style Me Little?
My product line was already growing. I’ve also started introducing a line of accessories for little boys. It wasn’t planned at the beginning that I would eventually change it to Style Me Little. It was one of those conversations with my husband and we were discussing about how I can expand the brands for both the girls and boys line. I just realized then that maybe it was time to migrate to a more gender neutral website/boutique store. We thought of the name immediately and I was happy to find out that no one has taken the name yet. I feel great about the change because it also allows me to do collaborations with other brands as well.
What was your inspiration for the rebranding?
It was hard for me to decide on the overall look of the new brand. I actually hired a company to help me with the rebranding and I was very happy with how the new logo turned out. It was a good mix of both Celestina & Co. and Lil Rocketman. However, just like with the original website and brand, Celestina & Co., I’ve always loved a very clean, timeless look. The name and logo has been changed but I think the overall look and inspiration remains the same.
I love the new look of the logo! It was very easy to work with brand identity that Ethel sent because it’s very classic and so appropriate for her products. She chose a lovely colour palette of soft blues and yellows. Here is the inspiration board that I came up with based on her choices.
And here is how it all came together on her new website, stylemelittle.com.
The redesign also meant a move from an old shopping cart system over to Woocommerce. I asked Ethel how she feels about the shopping cart system and having to manage it on her own.
The new woocommerce site is great! It’s more straightforward in terms of being an e-commerce site. You can easily navigate and differentiate the blog/posts part vs the ecommerce and product pages part in the dashboard.
It’s difficult to manage an online shop most especially at the beginning when you are trying to migrate or build the content. Right now, I still struggle with the blog due to time constraints. But I love the freedom and flexibility that managing an online shop gives. The best part though is that when everything has been setup and in place, it gets easier eventually and it pretty much functions on its own.