Hi there! I’m super excited to feature this brand and website design that we launched late last year for The Eventful Gals. Francesca, the lovely owner, availed of our Ultimate Wedding Branding Experience for wedding professionals. The Eventful Gals offers full wedding planning services in Florida, USA.
After her initial consultation with Ginny Krauss, we started by letting her answer my very extensive design questionnaire, creating a Pinterest board, from which I came up with a color palette that would form the backbone of the design direction. I have to say that I LOVE LOVE LOVE her pins! I had heart emojis all over my eyes when I was creating her mood board of blush, gold, and black.
I presented her with the following options for her logo. She wanted a symbol that would represent Florida, but didn’t want a pineapple as it’s been used by so many brands. I thought of a palm leaf instead.
After a couple of rounds of edits, here is the one she eventually chose, including the submark, and the alternate logo version.
Here is the entire branding suite.
After finalizing the logo, brand board, and stationery suite, we then proceeded to work on the website. Francesca wanted to make sure that it was fun, easy to navigate, would feature lots of pictures, and had gold glitter! I was very happy to oblige, of course! Glitter and I are bffs!
Here is her complete homepage, with gold glitter confetti above the logo, followed by her menubar, a slider of her favorite photos, a short welcome message, featured pages, and latest blog posts. There aren’t a lot of design elements except for a few subtle glittery dividers, I chose to let her stunning photographs do the talking.
Her site is, of course, mobile responsive and is built on the Genesis Framework like all my other themes.
I also styled her inner pages to match the overall theme, creating page headers and a custom portfolio page to showcase her favorite events.
Do check out her site and leave some love.
And if you are a wedding professional in need of a rebrand, Ginny and I would be happy to help! Get in touch and we’ll discuss our packages and availability.
